RIMSHA IMRAN
OTHER-UNCATEGORIZED
· 2020
Email
rimshaimran.07044@khi.iba.edu.pk
Phone
03226273028
GitHub
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Academic
Program
MBA-M
CGPA
3.35
Year
2020
Education
IBA Karachi
Address
—
DOB
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Career
Current role
Teaching Assistant, IBA Karachi
Target role
—
Skills
Digital marketing, Project management, Brand management, Consumer behaviour, Sales management, Advertising, Social media marketing, Entrepreneurship management, Business analytics & decision making, Critical Thinking, Leadership, Microsoft Office Skills, Networking, Teamwork, Event Management
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RIMSHA IMRAN / RIMSHA IMRAN / rimshaimran.07044@khi.iba.edu.pk 03226273028 https://pk.linkedin.com/in/rimsha-imran-754696122 MBA-M EDUCATION EDUCATION DEGREE/PROGRAM DEGREE/PROGRAM YEAR OF GRADUATION YEAR OF GRADUATION INSTITUTION INSTITUTION CGPA/PERCENTAGE CGPA/PERCENTAGE Masters Program June 2020 Institute of Business Administration, Karachi 3.35 Bachelors 2017 Institute of Business Administration, Karachi 2.71 Higher Secondary School Program 2013 The City School, PAF Chapter --- ELECTIVES ELECTIVES Digital marketing , Project management , Brand management , Consumer behaviour , Sales management , Advertising , Social media marketing , Entrepreneurship management , Business analytics & decision making , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS X-Culture: Corporate Strategy: International exposure through X-Culture report. Developed fve- year business proposal for YYC airport. (Calgary Airport Authority Brand Audit on Sana Safnaz: Brand Management: Report on Brand Audit and Brand Identity Gap on Sana Safnaz new line extensions. BesTea - Instant Tea Launch Plan: Consumer Behavior: Launch plan of a new product ‘Instant Tea’ – Its primary research, brand proposal, logo and print ads and neuro-marketing eye tracking Tea Whitener - Tea Millac: Applied Business Research: Qualitative and Quantitative research on the purchase intentions of tea whitener – Tea Millac Impact of Rupee Devaluation: Business Finance: Term paper on Impact of Rupee Devaluation Impact of CPEC: International and Political Economy: Impact of CPEC in creating opportunities for Pakistan Analysis of the Oil Marketing Sectors: Managerial Economics: Analysis of the Oil Marketing Sectors and its impact on the economy WORK/INTERNSHIP EXPERIENCE WORK/INTERNSHIP EXPERIENCE TENURE/DURATION TENURE/DURATION NAME OF THE COMPANY NAME OF THE COMPANY DESIGNATION/POSITION DESIGNATION/POSITION 15 Aug 2019 - Currently Working IBA Karachi Teaching Assistant TeManagement and Law Department & Executive Assistant – Marketing Department • To help me enhance my interpersonal skills handling & assisting more than 200 students of undergraduate and master’s and guide them through the course • Assisting a marketing lecturer with research related work and maintaining communication bridge among his 70 students 18 Oct 2017 - 29 Jun 2018 Colgate & Palmolive (Pakistan) Project Resource Project 1: “Campaign launch of Colgate Total” • Assisted the 360 integration plan – solely handled the procurement and developing of artworks for the campaign. Conducted market visits of more than 80 stories. Coordinated with the agency for the product launch event. Project 2: “Changes in Bright Smile Bright Future School Program” • Implemented changes. Developed new giveaway material including the Dr. Rabbit story in English and Urdu. It was to optimize the reach of the program in a day by attending more schools while maintaining the costs at minimum. Project 3: “Colgate Maximum Cavity Protection Campaign and Carnival” • Helped in organizing and handling the on-ground activities of the carnival in Karachi, in 5 areas so far. The carnival was an initiative to increase the brand equity. Developed branding artworks and print ads. Project 4: “Research regarding Colgate Sensitive” • Helped in researching and analyzing its digital presence. Did BA’s training and on-ground activations in two events. Took care of rebranding of the packaging artworks along with a new variant, Colgate Sensifoam packaging. The artworks we see in stores now Project 5: “Self initiated Oral Travel Kit” • My brain child; The idea got executed this year with PIA 15 Jan 2019 - 4 Jun 2019 IBA Karachi Teaching Assistant Law Department • Assisting more than 260 students and guide them through the course along with tutorials INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Adaptable Artistic/Creative/Innovative Coaching/Counseling/Mentoring Critical Thinking Leadership Meeting Deadlines Microsoft Olce Skills Networking Task Delegation Teamwork Event Management PERSONAL STATEMENT (FOR MBAS ONLY) PERSONAL STATEMENT (FOR MBAS ONLY)