YUSRA SYED
OTHER-UNCATEGORIZED
· 2020
Email
yusraatifsyed@gmail.com
Phone
03332108820
GitHub
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Academic
Program
MBA-M
CGPA
3.69
Year
2020
Education
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Address
—
DOB
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Career
Current role
—
Target role
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Skills
Adaptable, Analytical Skills/Data Analysis, Artistic/Creative/Innovative, Content Management/Marketing, Critical Thinking, Quick Learner, Research, Time Management, Writing
Interests / quote
I am a passion driven individual and take pride in the fact that I always put my heart and soul into the tasks I am working on whether it’d be my academics or some social cause that I have committed myself to. I have always been inclined towards gaining experiences from the opportunities that I have been a part of. This combination of both my inquisitive nature and volunteerism makes me suitable for a career in business, where a robust analysis of information and a call to action is the order of the day. For me, working in an organization that focuses on my personal and professional growth is essential since I believe that this is where I will be exposed to new opportunities to grow.
Verbatim text
The exact text the LLM saw on the page (or the booklet text from the old import).
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YUSRA SYED / YUSRA SYED / yusraatifsyed@gmail.com 03332108820 https://www.linkedin.com/in/yusraatifsyed/ MBA-M EDUCATION EDUCATION DEGREE/PROGRAM DEGREE/PROGRAM YEAR OF GRADUATION YEAR OF GRADUATION INSTITUTION INSTITUTION CGPA/PERCENTAGE CGPA/PERCENTAGE Masters Program June 2020 Institute of Business Administration, Karachi 3.69 Bachelors 2017 Institute of Business Administration, Karachi 3.61 Higher Secondary School Program 2013 Aga Khan Higher Secondary School --- ELECTIVES ELECTIVES Brand management , Financial modelling , Retailing , Supply chain management , Digital marketing , Business analytics , Strategic marketing , Consumer behaviour , Advertising , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Brand Audit Report - Shan Shoop Noodles: Detailed analysis and recommendations for Shan Foods for increasing their brand equity for their instant noodles brand 'Shoop'. Consumer Behavior Report: In-depth study on consumer behavior of 9-12 years old towards chocolates using laddering technique. Applied Business Research & Marketing Analytics Report: Drafted a research paper for understanding purchase intention of consumers for sugar sweetened beverages. WORK/INTERNSHIP EXPERIENCE WORK/INTERNSHIP EXPERIENCE TENURE/DURATION TENURE/DURATION NAME OF THE COMPANY NAME OF THE COMPANY DESIGNATION/POSITION DESIGNATION/POSITION 1 Jun 2019 - 30 Aug 2019 Emaar Pakistan Intern Conducted market research to identify & develop a database for potential retail and residential clients. 1 Jun 2017 - 31 Aug 2018 EFU Life Assurance Limited Executive Olcer - Channel Strategy & Execution Successfully launched EFU Life’s frst digital product distribution platform ‘Buy Now’. Researched on ‘credit life insurance’ products and its feasibility within Pakistan. Developed strategic alliances for mass market product distribution with multiple fnancial & non-fnancial players within the Pakistan’s landscape. Ensured seamless product subscription from NGOs and micro-fnance institutions for small ticket products. 1 Jun 2016 - 31 Jul 2020 Coca Cola Beverages Pakistan Limited (CCBPL) Intern Streamlined sales data for retailers and distributors and developed a monthly based excel model for calculating incentives. INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Adaptable Analytical Skills/Data Analysis Artistic/Creative/Innovative Content Management/Marketing Critical Thinking Quick Learner Research Time Management Writing HONORS & AWARDS (OPTIONAL) HONORS & AWARDS (OPTIONAL) Dean's List 2018, 2019. Winner of Pakistan Insurance Institute’s Case Study Writing Competition’17. Winner of KSBL’s - SiMERGE’17 (A case study & simulations based competition). PERSONAL STATEMENT (FOR MBAS ONLY) PERSONAL STATEMENT (FOR MBAS ONLY) I am a passion driven individual and take pride in the fact that I always put my heart and soul into the tasks I am working on whether it’d be my academics or some social cause that I have committed myself to. I have always been inclined towards gaining experiences from the opportunities that I have been a part of. This combination of both my inquisitive nature and volunteerism makes me suitable for a career in business, where a robust analysis of information and a call to action is the order of the day. For me, working in an organization that focuses on my personal and professional growth is essential since I believe that this is where I will be exposed to new opportunities to grow.