ZARRISH AFREEN
OTHER-UNCATEGORIZED
· 2020
Email
zarrish.afreen@khi.iba.edu.pk
Phone
03242462671
GitHub
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Academic
Program
MBA-M
CGPA
2.72
Year
2020
Education
Institute of Business Administration
Address
—
DOB
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Career
Current role
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Target role
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Skills
Business Development/Management, Collaboration & Coordination, Conflict Management/Resolution, Content Management/Marketing, Critical Thinking, Decision Making, Digital Marketing, Leadership, Listening, Microsoft Office Skills, Multitasking, Networking, Presentation, Prioritizing, Project Management, Social Media Management, Teamwork, Time Management, Event Management, Graphic Designing
Interests / quote
A persistent, result-oriented Marketing and Communications professional with over 4 years of extensive hands-on experience in managing broad range of programs and events for one of the leading business schools of Pakistan. Having a unique eye for design, understanding of the targetted audience and graphic designing skills. Possess a strong acumen to create engaging communications which incite action. Exemplary communication and relationship-building skills to create an exact balance amongst skillful networking and building up mutually benefcial relationships. A strong player while working under pressure and multitasking in order to achieve goals to tight deadlines.
Verbatim text
The exact text the LLM saw on the page (or the booklet text from the old import).
This is what powers semantic search.
ZARRISH AFREEN / ZARRISH AFREEN / zarrish.afreen@khi.iba.edu.pk 03242462671 https://www.linkedin.com/in/zarrish-afreen-36a2b37b/ MBA-M EDUCATION EDUCATION DEGREE/PROGRAM DEGREE/PROGRAM YEAR OF GRADUATION YEAR OF GRADUATION INSTITUTION INSTITUTION CGPA/PERCENTAGE CGPA/PERCENTAGE Masters Program June 2020 Institute of Business Administration, Karachi 2.72 Bachelors 2016 IBA 2.99 Higher Secondary School Program 2012 The City School --- ELECTIVES ELECTIVES Consumer behaviour , Social media marketing , Digital marketing , Brand management , Advertising , Supply chain management , Sourcing and negotiation skills , Project management , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS MBA Final Year Project - Shopper’s Study for NFL : - Carried out a project for National Foods especially targetting their ketchup & recipe product line. Performed shoppers analysis based on 5S approch (Trade marketing) in live environments through-out large retail store chains across Karachi. - Project include in dept research regarding the study which focuses on literature reviews and thematic analysis. Brand Image Analysis : - Performed a research based project by carrying out a comparison between two leading tea brands (Lipton and Tapal tea). Consumer Behaviour Analysis : - Focused on development of a new hair dyeing product, performed the behavioral analysis of a consumer before and after watching the Ad. Marketing Research & Analytics: - Carried out quantitative research based on exploratory research design methodology to understand buyer’s behavioural intention while purchasing beverages. Compiled both forms of data (secondary & primary), utilized it for further analysis using SPSS. WORK/INTERNSHIP EXPERIENCE WORK/INTERNSHIP EXPERIENCE TENURE/DURATION TENURE/DURATION NAME OF THE COMPANY NAME OF THE COMPANY DESIGNATION/POSITION DESIGNATION/POSITION 1 Aug 2017 - 31 Aug 2019 IBA AMAN Center For Entrepreneurial Development Program Manager - Led the Summer Entrepreneurship Camp (SEC) for kids during summers. -Designed the overall program curriculum, managed every involved process from induction and interviews till closing ceremony. - Design and implemented major marketing campaigns comprising of multiple channels. - Managed the fnancials of the whole program, managing quality within the specifed budget and keeping record of payments. 16 Nov 2016 - 1 Aug 2017 IBA AMAN Center For Entrepreneurial Development - Performed research & expanded the IBA CED portfolio by introducing three new programs injecting entrepreneurship at each phase of life. - Devised newer marketing strategies contributing an annual revenue growth of 25%. - Actively participated in the United Nations Skill Development Program and led the marketing campaigns along with operational work for Youth Employment Project of USAID. INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Adaptable Business Development/Management Collaboration & Coordination Conkict Management/Resolution Content Management/Marketing Critical Thinking Decision Making Digital Marketing Flexibility Leadership Listening Meeting Deadlines Microsoft Olce Skills Multitasking Networking Presentation Prioritizing Project Management Social Media Management Teamwork Time Management Event Management PERSONAL STATEMENT (FOR MBAS ONLY) PERSONAL STATEMENT (FOR MBAS ONLY) A persistent, result-oriented Marketing and Communications professional with over 4 years of extensive hands-on experience in managing broad range of programs and events for one of the leading business schools of Pakistan. Having a unique eye for design, understanding of the targetted audience and graphic designing skills. Possess a strong acumen to create engaging communications which incite action. Exemplary communication and relationship-building skills to create an exact balance amongst skillful networking and building up mutually benefcial relationships. A strong player while working under pressure and multitasking in order to achieve goals to tight deadlines.