AYESHA TAUQEER
OTHER-UNCATEGORIZED
· 2021
Email
ayesha.tauqeer@khi.iba.edu.pk
Phone
315-261-6154
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
2.96
Year
2021
Education
Institute of Business Administration
Address
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DOB
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Career
Current role
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Target role
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Skills
Analytical Skills/Data Analysis, Conflict Management/Resolution, Digital Marketing, Meeting Deadlines, Relationship Management, Artistic/Creative/Innovative, Content Management/Marketing, Flexibility, Microsoft Office Skills, Teamwork, Business Development/Management, Critical Thinking, Goal Setting, Presentation, Collaboration & Coordination, Decision Making, Leadership, Project Management
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AYESHA TAUQEER ayesha.tauqeer@khi.iba.edu.pk 315-261-6154 BBA LinkedIn Profile EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2021 Institute of Business Administration, Karachi 2.96 Higher Secondary School Program 2017 St. Lawrance Govt. Girls College --- Secondary School Program 2015 Aitchison Model School --- ELECTIVES Advertising , Retail management , Marketing of financial services , Integrated marketing communication , Marketing issues in pakistan , Methods in business research , Supply chain management , Dynamics of distribution and logistics MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS • The effect of 10 seconder Facebook Ads on Consumer buying behavior.: Qualitative and Quantitative Research was conducted which focused on IBA students of ages 18-25. • A total of 2 focus groups and 1 in-depth interview were conducted to gather qualitative data on which a thematic analysis was done to analyze the effect of Facebook ads. • Conducted an online survey with 300 responses in the questionnaire which was analyzed using SPSS. • Chili Mili - Creative Breif: Created a Creative Brief for a Chili Mili ad campaign based on the consumer behavior for the Chili Mili party pack. • Junaid Jamshed (J.) Retail Management Report : Analyzed the Retail Marketing Strategies used by J., and analyzed the visual marketing as well as the retail Image Mix in J. outlets. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 1 Sep 2020 - 4 Oct 2019 Ismail Industries Limtied Project Trainee Led a CSR project in NICH and collaborated with Nelson Paints for the beautification of the hospital. Singlehandedly planned and executed a plantation drive in the office which resulted in plantation of 70 trees. 1 Jul 2019 - 1 Jul 2021 Ismail Industries Limtied Marketing Intern Analyzed 5 year market data to understand the market trend and consumer promotion strategies. Developed and presented innovative and content based strategies and suggestions based on the results. Worked with the creatives team to create content for the social media accounts. Planned and executed timely social media posts which attained 20% customer growth. 14 Jan 2021 - 1 Jun 2021 Atlas Honda Limited (AHL) Project Trainee Analyzed the sales for previous years for the Atlas DID Drive Chain Kit and Camp Chain Kit. Did customer profiling for the Chain Kits and Worked on a Competitor Analysis. INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES • Analytical Skills/Data Analysis • Artistic/Creative/Innovative • Business Development/Management • Collaboration & Coordination • Conflict Management/Resolution • Content Management/Marketing • Critical Thinking • Decision Making • Digital Marketing • Flexibility • Goal Setting • Leadership • Meeting Deadlines • Microsoft Office Skills • Presentation • Project Management • Relationship Management • Teamwork
AI enrichment
Ayesha Tauqeer holds a BBA from IBA Karachi with a 2.96 CGPA and possesses internship experience in marketing and project management at Ismail Industries and Atlas Honda. Her background includes conducting market research, analyzing consumer behavior, and executing digital marketing strategies that contributed to customer growth.
Skills (AI)
["Digital Marketing", "Market Research", "Data Analysis", "SPSS", "Social Media Management", "Project Management", "Consumer Behavior Analysis", "Content Creation", "Competitor Analysis", "Microsoft Office"]
Status: ai_done