BATOOL MEHDI
OTHER-UNCATEGORIZED
· 2021
Email
batool.mehdi@khi.iba.edu.pk
Phone
923343715261
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.63
Year
2021
Education
Institute of Business Administration
Address
Karachi
DOB
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Career
Current role
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Target role
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Skills
Social media marketing, Brand management, Consumer behaviour, Public relations, Digital marketing, Analytical approach to marketing decisions, Social marketing, Recruitment and selection, Qualitative research, Market research, Social media campaign
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BATOOL MEHDI batool.mehdi@khi.iba.edu.pk 923343715261 BBA LinkedIn Profile EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2021 Institute of Business Administration, Karachi 3.63 Higher Secondary School Program 2017 The Lyceum School --- Secondary School Program 2015 Jaffar Public School --- ELECTIVES Social media marketing , Brand management , Consumer behaviour , Public realtions , Digital marketing , Analytical approach to marketing decisions , Social marketing , Recruitment and selection MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS • The effect of colors and animations on purchase intention: This study aims to relate how the graphics (colors and animations) on the packaging of a biscuit impact the consumer’s intention to buy it (purchase intention) through the perception of efforts put into making it and its quality • Indepth Marketing analysis of Novella : This study aims to examine the marketing dynamics of the confectionary market, the challenges faced by the relatively new introduction and the ways these were faced. • Analysis of the Fertiliser industry of Pakistan: The report studied the local and international market trends of the fertiliser industry along with an indepth studdy of the types and compositions used in the local economy • An indepth study in the Dowry culture od the subcontinent: The report studies the hazards and the results of the dowry culture and how ingrained it is in the society. It also highlights the numerous efforts made by NGOs and accesses the sustainability of those programs . WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 18 Aug 2020 - Research Intern The collective for Social Science Research. Assist in the qualitative research processes for an international study that aims to understand the impact of COVID-19 on the families in 22 countries. The project is called FACT Pakistan. 26 Aug 2020 - 5 Jan 2021 IBA Karachi Teacher's Assistant Assisted the IBA faculty member - Dr Asim Shabir; teach his MBA students Digital Marketing. 25 Mar 2020 - 25 May 2020 Market Research Intern Conducted comprehensive market research to assist the launch of a new E-commerce venture - Bsecure. Interviewed industry experts and studied the checkout journeys of over 160 online vendors 17 Jul 2019 - 17 Aug 2019 Ismail Industries Limtied Marketing Intern Designed and conducted the social media campaign for Bisconni's best selling brand - Cocomo and worked closely with the hired media agency to evaluate and access the performance of the campaign 12 Jun 2019 - 12 Jul 2019 Marketing Intern Sulaiman Al Rajhi Colleges in Saudi Arabia. Handled their social media campaigns for the Admissions of 2019. Required to post Bilingual content to derive engagement from international students. 17 Sep 2018 - 12 Dec 2018 ZINDAGI TRUST Marketing Intern Revamped the social media channels for the NGO and conducted social media campaigns that increased the engagement on their social media handles 15 Jan 2021 - Ismail Industries Limtied Project Trainee
AI enrichment
Batoool Mehdi is a BBA graduate from IBA Karachi with a 3.63 CGPA and extensive internship experience in marketing, social media management, and market research. Her background includes academic projects on consumer behavior and practical roles assisting in digital marketing campaigns and qualitative research.
Skills (AI)
["Social Media Marketing", "Digital Marketing", "Market Research", "Brand Management", "Consumer Behavior Analysis", "Content Creation", "Campaign Performance Evaluation", "Qualitative Research"]
Status: ai_done