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ELSA MUMTAZ

OTHER-UNCATEGORIZED · 2021
Email
elsa.mumtaz@khi.iba.edu.pk
Phone
331-139-8238
LinkedIn
GitHub

Academic

Program
BBA
CGPA
3.12
Year
2021
Education
Institute of Business Administration
Address
DOB

Career

Current role
Target role
Skills
Advising, Content Management/Marketing, Leadership, Task Delegation, Artistic/Creative/Innovative, Customer Service, Project Management, Business Development/Management, Digital Marketing, Research, Collaboration & Coordination, Interviewing, Social Media Management

Verbatim text

The exact text the LLM saw on the page (or the booklet text from the old import). This is what powers semantic search.
ELSA MUMTAZ
elsa.mumtaz@khi.iba.edu.pk
331-139-8238
BBA
LinkedIn Profile

EDUCATION
DEGREE/PROGRAM	YEAR OF GRADUATION	INSTITUTION	CGPA/PERCENTAGE
Bachelors	June 2021	Institute of Business Administration, Karachi	3.12
Higher Secondary School Program	2016	Bahria College	---
Secondary School Program	2014	Guards Public Higher Secondary School	---

ELECTIVES
Brand management , Advertisement , Business to business marketing (b2b) , Marketing issues in pakistan , Executive leadership , Analysis of pakistan industry , Social media marketing , Social marketing

MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
• Advertisement: Shan Foods communication objective : Extensive research on Shan Foods advertisement communication objective for the year 2020 and onwards. Storyboarding of a 10 minute video summarizing findings.
• Social Media Marketing- Netflix: Analyzed and researched social media marketing of Netflix and devised a plan for the upcoming months aligning with the existing marketing platforms tones, colors, as well as graphics.

WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION	NAME OF THE COMPANY	DESIGNATION/POSITION
1 Jan 2021 -	Ismail Industries Limtied	Project Trainee
Conducting a detailed market analysis to provide ideas to expand the brand vertical, Bisconni Cakes
5 Mar 2021 -	Mentor Club Pvt. Ltd	Brand Executive
Managing campaigns, social media marketing strategies and public image of the brand aligning with their Marketing and Sales goals.
15 Oct 2020 - 5 Mar 2021	THC- The High Company	Project Trainee
Planned and coordinated with 12 clients to execute their social media marketing to meet their goals. Some of the clients are: Ilyas Salon, Mentor Health, Royal Ice and Spice, Kitchen Dunya, Jaw Breaker. Apart from that, lead a team of 6 people: 3 designers and 3 social media marketing interns.
4 Jun 2021 - 10 Oct 2020	Social Investment Managers and Advisors, LLC	Research and Marketing Intern
Assisted CEO, Asad Mahmood and Associate in fundraising for its first ever fintech project in Pakistan.
14 Jun 2019 - 15 Jul 2019	Gul Ahmed Textile Mills Ltd	Export Marketing Intern
Extensive industry report on the industry processes and export marketing processes. Assisted Export Marketing Executive in coordinating with clients in MENA region.
13 Aug 2018 - 25 Dec 2018	Jaw Breaker	Social Media Marketing Intern
Assisted and executed social media marketing campaign for the brand. Developed promotional campaigns for the newly launched burger joined.

INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES
• Advising
• Content Management/Marketing
• Leadership
• Task Delegation
• Artistic/Creative/Innovative
• Customer Service
• Project Management
• Business Development/Management
• Digital Marketing
• Research
• Collaboration & Coordination
• Interviewing
• Social Media Management

AI enrichment

Elsa Mumtaz holds a BBA from IBA Karachi with a 3.12 CGPA and possesses over two years of experience in marketing, social media management, and brand execution. Her background includes internships and trainee roles at companies like Ismail Industries, THC, and Gul Ahmed, focusing on digital campaigns and market analysis.
Skills (AI)
["Social Media Marketing", "Brand Management", "Digital Marketing", "Market Analysis", "Project Management", "Content Management", "Leadership", "Business Development", "Research", "Client Coordination"]
Status: ai_done
Provenance
Source file: 2021 PB_BBA 2021.pdf
From job #261 page 43
Created: 1778173891