FAREESEH ASKARI
OTHER-UNCATEGORIZED
· 2021
Email
fareeseh.askari@khi.iba.edu.pk
Phone
923343284926
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.66
Year
2021
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Digital marketing, Brand management, Retail management, Advertising, Marketing analytics, Analytical approach to marketing decisions, Social media marketing, Sales management, Strategic leadership for the development of social enterprise, Mentions, NVIVO
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FAREESEH ASKARI fareeseh.askari@khi.iba.edu.pk 923343284926 BBA LinkedIn Profile EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2021 Institute of Business Administration, Karachi 3.66 Higher Secondary School Program 2016 Foundation Public School --- Secondary School Program 2014 MCCS --- ELECTIVES Digital marketing , Brand management , Retail management , Advertising , Marketing analytics , Analytical approach to marketing decisions , Social media marketing , Sales management , Strategic leadership for the development of social enterprise MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS • Market performance of National Recipe Mixes : Research on the performance of recipe mixes by National Foods through market visits, consumer surveys, brand manager interview and ad analysis. • Employee Turnover at Summit Bank : Found out the reasons for high employee turnover through interviews at head office and proposed solutions • Brand Audit of GoLootlo: Identified areas of improvement and proposed recommendations based on insights from FGDs, surveys, Brand Manager interviews, social media audit, sentiment analysis (using Mentions) and advertisement analysis (using NVIVO). • Financial Analysis of Engro Polymer and Chemicals: Carried out a financial analysis in relation to industry average using ratios, annual reports and stock exchange information • Creation of digital marketing plan for Runway by AJ : Analyzed the digital presence of online shoe store Runway by AJ and devised a marketing plan to boost sales and customer engagement. The plan included details on how it can be implemented and covers elements such as landing page optimization, content creation and social media marketing. It also included ways of tracking the efficacy of this plan. • Retail Strategy for Forward Export Goods : Created a retail strategy for the export-oriented company to increase local penetration and set up Experience Centers • Market Research on Purchase Intention for Buying Nokia Mobile Phones: Performed the statistical analysis on perception of people towards Nokia and purchase intention for its new models WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 2 Apr 2021 - Mondelez Pakistan Limited Marketing Intern Work on Brand Management and Trade Marketing for the Chocolates Division 1 Feb 2021 - 31 May 2021 Reckitt Benckiser Pakistan Limited Project Trainee Conduct extensive quantitative and qualitative analysis of Dettol Consumer's Lifestyle and Hygiene Habits in Pre-Covid and Post-Covid World to revamp Dettol's digital and E-commerce strategy 1 Dec 2020 - 26 Feb 2020 Nestle Pakistan Ltd. Marketing Intern Worked on Nestogen Brand Guide and handled 2 projects aimed to increase awareness of Nestogen brand through PAFP Virtual Booth and increase recommendations by creating online Non-Personal Engagement content to target HCPs from hospitals across Philippines 1 Jul 2020 - 13 Aug 2020 Hub Power Company Ltd PR and Marketing Intern Recommended ideas for creating mobile apps that would integrate technology into CSR and proposed 3 strategies for optimizing digital marketing that were adopted by the creative agency 5 Jun 2018 - 31 Aug 2020 Anees Hussain (Pvt) Limited Aptitude Test Instructor Mentored 350+ students for GRE, GMAT, SAT and BCAT 28 May 2018 - 15 Jul 2018 Sindh Education Foundation PR Unit Intern
AI enrichment
Fareeseh Askari is a BBA graduate from IBA Karachi with a 3.66 CGPA and extensive internship experience in marketing, brand management, and digital strategy at major FMCG companies. Her background includes conducting market research, performing financial analysis, and developing digital marketing plans for various brands.
Skills (AI)
["Brand Management", "Digital Marketing", "Market Research", "Trade Marketing", "Social Media Marketing", "Consumer Insights", "Financial Analysis", "Strategic Planning", "Data Analysis", "PR and Communications"]
Status: ai_done