FAZEEL AYAZ DAR

Academic

Career

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FAZEEL AYAZ DAR
fayazdar@khi.iba.edu.pk
923422866166
BBA

LinkedIn Profile

EDUCATION
DEGREE/PROGRAM	YEAR OF GRADUATION	INSTITUTION	CGPA/PERCENTAGE
Bachelors	June 2021	Institute of Business Administration, Karachi	3.54
Higher Secondary School Program	2017	Cordoba School for A-Level	---
Secondary School Program	2015	St. Paul's High School	---

ELECTIVES
Journalism essentials in business: visibility in the age of new media , Analytical approach to marketing decisions , Financial modelling , Digital marketing , Introduction to marketing analytics , Portfolio management , Sales management , Consumer behavior

MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
• In Depth Analysis of Leather Industry of Pakistan: Arranged meetings with prominent government and industry officials to identify strengths and weaknesses of industry with regards to marketing, supply and international competition.
• Market Potential for the Bottom of Pyramid Market in Pakistan : Conducted in-depth interviews throughout slums in Karachi to understand buying behavior among low-income sectors.
• Email Marketing Campaign for Personal Brand: Ran a week-long email marketing campaign with A/B tests to optimize open rates with specialized email marketing service (Mailjet).
• WordPress Personal Branding Website: Created a Personal Branding website on WordPress using conversion-centric design principles on the Elementor plug-ins.
• Social Listening Assignment on Careem Pakistan: Studied Careem Pakistan’s digital marketing strategy including sentiment analysis for Twitter handle using SEMRush to identify areas of top influencers with strongest Word of Mouth Index.
• Google Analytics and Google Data Studio Assignment: Used a Google Demo account to fetch important metrics and insights from a demo account and created a dashboard in Data Studio to clearly communicate those insights.
• Scraping and Visualizing Top Literary Pieces: Scraped Goodreads’ list of top 100 literary pieces using ParseHub before cleaning and visualizing the data in R-Studio.

WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION	NAME OF THE COMPANY	DESIGNATION/POSITION
1 Dec 2016 - 31 Mar 2017	The Citizens Foundation	Intern
acilitated office staff in designing curriculum and implementing it. Worked on the Annual College admission test database and worked as volunteer on day of the test. Helped students understand the University Application process, Personal Statements and technicalities of the Entry test/SAT.
21 Aug 2019 - 7 Dec 2019	IBA Karachi	Executive Assistant
Handled the Convocation 2019 for IBA Administration department catering to 3500+ guests including 250 VIPs from the government sector and top business officials. Effectively coordinated between several departments and maintained communication channels for over 1200 graduates for a 5 month period to ensure successful
21 Aug 2019 - 31 Dec 2019	IBA Karachi	Teaching Assistant (Business Law)
Facilitated curriculum design, paper setups and checking. Arranged for learning material and checked over 900 assessments and projects over the course of semester.
1 Jul 2019 - 20 Aug 2019	TPL Trakker (Pvt) Limited	Finance Intern
Handled the Convocation 2019 for IBA Administration department catering to 3500+ guests including 250 VIPs from the government sector and top business officials. Effectively coordinated between several departments and maintained communication channels for over 1200 graduates for a 5 month period to ensure successful
24 Aug 2020 - 30 Sep 2020	Ismail Industries Limtied	Commercial Intern

INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES

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