HASSAN AHMAD

Academic

Career

Verbatim text

HASSAN AHMAD
hassan.ahmad@khi.iba.edu.pk
321-365-8453
BBA
LinkedIn Profile

EDUCATION
DEGREE/PROGRAM | YEAR OF GRADUATION | INSTITUTION | CGPA/PERCENTAGE
Bachelors | June 2021 | Institute of Business Administration, Karachi | 3.42
Higher Secondary School Program | 2017 | Beaconhouse College | ---
Secondary School Program | 2015 | Karachi Public School | ---

ELECTIVES
Analytical approach to marketing decisions, Data manipulation and visualization, Introduction to marketing analytics, Digital marketing, Brand management, Retail management, Sales management

MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
• Social Listening: Analyzed the social media account of KFC Pakistan with the chosen platform as twitter. The aim of the study was to gauge the level of engagements received by the account, the kind of posts that had a better reach, the timings at which the brand was talked about and the evaluation of the overall content based on tweet sentiments. The study enabled us to provide suggestions and recommendations based on our findings.
• Factors affecting purchase intention of male consumers towards personal care products.: In-depth mixed method research on the factors that affected the purchase intention of male consumers towards personal care products. Through the study of existing literature, we understood that there was a lack of research focusing on male consumers and a lack of focus on organic personal care products. We took these two gaps and orchestrated focus group discussions to understand the underlying feelings and existing behaviors regarding the category. This helped us carve out specific variables relating to Health Value and Environmental Value, our two constructs for the study. A survey questionnaire was constructed to quantify our findings and gauge the impact on purchase intention. SPSS was utilized for the quantitative analysis and with a total of 110 responses, our variables were found to have a significant (55%) impact on purchase intention. Recommendations were stated in order for brands to capitalize on the points that consumers feel are important for organic grooming products such as eco-labels, packaging, price etc.

WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION | NAME OF THE COMPANY | DESIGNATION/POSITION
7 Jun 2018 - 9 Aug 2018 | AL-MUSTAFA WELFARE SOCIETY | Intern
6 week social internship with ration distribution, blood donation programs and camps, handling and managing of data resources and preparing a temporary software database, focus on sustainability of the organization with seminars and conferences and visits to multiple working units of the organization including girls college, orphanage and hospital providing free services for the underprivileged.
5 Oct 2020 - 5 Jan 2021 | Astera Software | Marketing Trainee
3-month Traineeship with Product Trainings and hands-on exposure to the different departments and relevant tools used by the company.
1 Mar 2021 - 31 May 2021 | Engro Foods Limited | Project Trainee
Picture of Success Execution and Time&Motion Study: Conducted over 200 Market visits with Friesland Campina’s merchandisers across Karachi, aiming to identify areas of inefficiency and time management. Planning counter-strategies for ensuring merchandising effectiveness and efficiency.
1 Feb 2021 - 17 Mar 2021 | Reckitt Benckiser Pakistan Limited | Project Resource
WhatsApp Retailer Communication: Conducted over 3000 retail visits across Karachi, pitching to our customers to join Reckitt’s official WhatsApp account for digitalized Trade Communications. Achieved a conversion rate of 50% and designed trade letters for the Trade Marketing department.

INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES
• Analytical Skills/Data Analysis • Collaboration & Coordination • Conflict Management/Resolution • Critical Thinking
• Flexibility • Goal Setting • Listening • Microsoft Office Skills
• Research • Sports • Task Delegation • Teamwork

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