MENAHIL ALI
OTHER-UNCATEGORIZED
· 2021
Email
menahil.ali@khi.iba.edu.pk
Phone
331-204-5444
GitHub
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Academic
Program
BBA
CGPA
3.41
Year
2021
Education
Institute of Business Administration
Address
Karachi
DOB
—
Career
Current role
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Target role
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Skills
Consumer behavior, Advertising, Retail management, Digital marketing, Brand management, B2b marketing, Analytical approach to marketing decisions, Adaptable, Decision Making, Listening, Problem Solving, Advising, Goal Setting, Meeting Deadlines, Teamwork, Collaboration & Coordination, Interpersonal Communication, Microsoft Office Skills, Time Management, Conflict Management/Resolution, Leadership, Negotiation
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MENAHIL ALI menahil.ali@khi.iba.edu.pk 331-204-5444 BBA LinkedIn Profile EDUCATION DEGREE/PROGRAM | YEAR OF GRADUATION | INSTITUTION | CGPA/PERCENTAGE Bachelors | June 2021 | Institute of Business Administration, Karachi | 3.41 Higher Secondary School Program | 2017 | St. Patrick's High School | --- Secondary School Program | 2015 | St.Patrick's Girls High School | --- ELECTIVES Consumer behavior, Advertising, Retail management, Digital marketing, Brand management, B2b marketing, Analytical approach to marketing decisions MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS • National Foods: A research on National Foods to analyze the competitive strategy and market behavior for their Recipe Mixes. • Otsuka: Initiated a 5 year financial feasibility analysis of Otsuka with its major competitors in the Pharmaceutical Industry. • Steel Industry of Pakistan : Conducted a PESTLE Analysis of the Steel Industry of Pakistan. • Millat Tractors: Led an investigation and analysis of the communication model, needed to conduct HR at Millat Tractors. • KFC Pakistan: Analyzed consumer sentiments and monitored social media channels for KFC Pakistan to determine brand strategy. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION | NAME OF THE COMPANY | DESIGNATION/POSITION 25 Jan 2021 - 31 May 2021 | Group M | Project Trainee- ELP Responsible for developing a 4-month strategy plan for the Masala category in the North American E-commerce market. Preparing an estimated media budget to tap 70% of Masala Audience. Creating an efficient digital media platform mix for brand related promotions to increase brand recognition and ROI. 23 Nov 2020 - 4 Jan 2021 | Engro Energy Limited | HR- OD Intern Actively involved in initiatives to aid learning and developmental goals of the employees, leading to an increase in employee skillset and productivity. Assisted in the development of content for the first ever Digital Annual Issue of the Corporate Magazine to highlight employee achievements and collaborative activities. 20 Jul 2020 - 28 Aug 2020 | Engro Energy Limited | Marketing and Corporate Communications Intern Collaborated on the revamp of EEL website through developing and organizing content to ensure a smooth visitor journey. Responsible for creating and planning content for their social media pages to increase awareness and engagement for the brand and its social initiatives. Led a digital campaign to honor the employees, as a result coordinated with various departments and agencies to ensure timely completion of goals. 15 Jul 2019 - 9 Aug 2019 | General Tyre and Rubber Company of Pakistan Limited | Marketing Intern Conducted an extensive market research on the consumer buying behavior towards passenger car tires. In addition to this, analyzed the research to identify potential concerns related to the consumers in the market and proposed solutions for resolving those concerns. INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES • Adaptable • Advising • Collaboration & Coordination • Conflict Management/Resolution • Decision Making • Goal Setting • Interpersonal Communication • Leadership • Listening • Meeting Deadlines • Microsoft Office Skills • Negotiation • Problem Solving • Teamwork • Time Management
AI enrichment
Menahil Ali holds a BBA from IBA Karachi with a 3.41 CGPA and has completed internships in marketing, HR, and digital strategy at companies like Group M and Engro Energy. Her experience includes developing e-commerce strategies, conducting market research, and managing corporate communications.
Skills (AI)
["Digital Marketing", "Market Research", "Consumer Behavior", "Brand Management", "HR & OD", "Strategic Planning", "Social Media Management", "Microsoft Office", "PESTLE Analysis", "Financial Feasibility Analysis"]
Status: ai_done