MUHAMMAD TAHA KHAN

Academic

Career

Verbatim text

MUHAMMAD TAHA KHAN
mtahakhan@khi.iba.edu.pk
03085426978
BBA
LinkedIn Profile

EDUCATION
DEGREE/PROGRAM	YEAR OF GRADUATION	INSTITUTION	CGPA/PERCENTAGE
Bachelors	June 2021	Institute of Business Administration, Karachi	3.16
Higher Secondary School Program	2017	St. Patrick's High School	---
Secondary School Program	2015	Karachi Public School	---

ELECTIVES
Brand management , Retail management , Supply chain management , Advertising , Digital marketing , Analytical approach to marketing decisions , Introduction to marketing analytics , Strategic leadership , Marketing issues in pakistan , Methods in business research , Analysis of pakistani industry

MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
• Brand Audit - Foodpanda: Analyzed the TV ads and social media campaigns of the brand and it's competitors. Performed SWOT and Competitors analysis of the brand. Identified the branding elements and provided recommendations to overcome the loopholes of the brand.
• AD Brief - Shan Foods (Sauces): Conducted in-depth interview with the company's ABM on Zoom meeting. Composed insights about consumer's reactions and reviews for the company and product. Examined the IMC perspective of the brand and their usage of promotional elements. Provided recommendations to make improvements in the strategy for the sauces portfolio
• Retail Proposal - Herbal Dawa Khana and Clinic: Analyzed the existing market of Herbals in Pakistan by visiting different Herbal stores and Hakeem Clinics. Suggested the strategy, layout, product portfolio and name of the venture (Har-Pal Clinic).
• Researched on the effects of Price Promotion and Self-Regulation on Purchase Intention: Conducted 4 focused groups and an interview to collect insights from various age participants. Derived codes and sub-themes from the focused groups and interview transcriptions. Discovered that people like fitness freaks, diet & health conscious, gym lovers, don't concerned about discounts, however, while celebrating festivals like Eid, Get-Togethers & Picnics, people prefer bulk buying on discounts.
• Analysis of the Meat Industry of Pakistan: Examined the market structure of the industry. Research analysis on how meat is exported from Pakistan to different countries. Arranged meetings and conducted interviews with prominent members of the industry determining SWOT Analysis.
• Marketing Audit-Abbott Laboratories: Analyzed the target group, pricing strategy, positioning of the brand in the minds of the consumers. Examined the promotional mix of the brand highlighting the most used tools.

WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION	NAME OF THE COMPANY	DESIGNATION/POSITION
1 Jul 2020 - 1 Oct 2020		Co-Founder (The Fry Guy)
Expedited inventory management in liaison with chefs on daily basis. Developed frameworks for ensuring consistent product quality. Strategically developed effective marketing plans for the startup
26 Jun 2019 - 6 Aug 2019	Meezan Bank Limited	Product Development and Compliance Intern
Developed numerous case studies related to different fields of Islamic Finance. Analyzed "Takaful Coverage based on Diminishing Musharakah"(How a customer can avail Takaful coverage). Played an instrumental role in preparing a case on "Easy Home Financing Facility". Facilitated the supervisor with the task of "Meezan Bank Remittance Account"(How the bank facilitates the beneficiaries of Home remittances)
25 Jun 2018 - 8 Aug 2018	AL-MUSTAFA WELFARE SOCIETY	Intern
Arranged and Compiled Medical Records of around 75 patients. Distributed Rations to Underprivileged Families.

INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES
• Adaptable • Analytical Skills/Data Analysis • Artistic/Creative/Innovative • Business Development/Management
• Collaboration & Coordination • Conflict Management/Resolution • Critical Thinking • Customer Service

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