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SOHA NAUMAN SHAIKH

OTHER-UNCATEGORIZED · 2021
Email
snaumanshaikh@khi.iba.edu.pk
Phone
300-036-3446
LinkedIn
GitHub

Academic

Program
BBA
CGPA
3.3
Year
2021
Education
Institute of Business Administration, Karachi
Address
DOB

Career

Current role
Target role
Skills
Adaptable, Conflict Management/Resolution, Flexibility, Microsoft Office Skills, Teamwork, Analytical Skills/Data Analysis, Content Management/Marketing, Interpersonal Communication, Multitasking, Time Management, Being Thorough, Critical Thinking, Leadership, Quick Learner, Event Management, Collaboration & Coordination, Digital Marketing, Meeting Deadlines, Social Media Management

Verbatim text

The exact text the LLM saw on the page (or the booklet text from the old import). This is what powers semantic search.
SOHA NAUMAN SHAIKH
snaumanshaikh@khi.iba.edu.pk
300-036-3446
BBA

EDUCATION
DEGREE/PROGRAM	YEAR OF GRADUATION	INSTITUTION	CGPA/PERCENTAGE
Bachelors	June 2021	Institute of Business Administration, Karachi	3.3
Higher Secondary School Program	2016	The Lyceum School	---
Secondary School Program	2015	Beaconhouse School System	---

ELECTIVES
Advertising, Analytical approach to marketing decisions, Digital marketing, Sales management, B2b marketing, Retail management

MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
• Marketing to Bottom of Pyramid regarding Purchase Trends: 10 in-depth interviews and creation of a video using Filmora
• Analytical Approach to Marketing Decisions: Developed a supervised machine learning model to identify highest hotel booking customer segments and their prediction to improve overall profitability – Linear Regression on MS Excel and PowerBI Visualization
• Shan Foods Ad Campaign: Curating an ad brief for an equity builder campaign on Shan Foods

WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION	NAME OF THE COMPANY	DESIGNATION/POSITION
25 Jan 2021 - 16 Apr 2021	Procter & Gamble Pakistan (Pvt) Limited	Brands Intern
15 Jan 2021 - 31 May 2021	L'Oreal Pakistan	Experiential Learning Project
30 Jul 2020 - 30 Aug 2020	Bayer Crop Science (Pvt.) Limited	Marketing Intern
29 May 2020 - 29 Jul 2020	FOODPANDA	Commercial Intern
1 Jan 2020 - 31 Jan 2020	L'Oreal Pakistan	Project Trainee
1 Jul 2018 - 13 Jul 2018	MAKE A WISH FOUNDATION	Social Intern

INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES
• Adaptable
• Conflict Management/Resolution
• Flexibility
• Microsoft Office Skills
• Teamwork
• Analytical Skills/Data Analysis
• Content Management/Marketing
• Interpersonal Communication
• Multitasking
• Time Management
• Being Thorough
• Critical Thinking
• Leadership
• Quick Learner
• Event Management
• Collaboration & Coordination
• Digital Marketing
• Meeting Deadlines
• Social Media Management

AI enrichment

Soha Nauman Shaikh holds a BBA from IBA Karachi with a 3.3 CGPA and has completed multiple internships in marketing and commercial roles at companies like Procter & Gamble, L'Oreal, and Foodpanda. Her experience includes executing brand campaigns, conducting market research, and utilizing data analysis tools for decision-making.
Skills (AI)
["Digital Marketing", "Data Analysis", "Content Management", "Social Media Management", "Microsoft Office", "PowerBI", "Linear Regression", "Event Management", "Brand Management", "Market Research", "Communication", "Teamwork"]
Status: ai_done
Provenance
Source file: 2021 PB_BBA 2021.pdf
From job #261 page 159
Created: 1778173891