SYED DANIYAL HASSAN NAQVI

Academic

Career

Verbatim text

SYED DANIYAL HASSAN NAQVI

dhassannaqvi@khi.iba.edu.pk
03332388758
BBA

LinkedIn Profile

EDUCATION

DEGREE/PROGRAM	YEAR OF GRADUATION	INSTITUTION	CGPA/PERCENTAGE
Bachelors	June 2021	Institute of Business Administration, Karachi	3.37
Higher Secondary School Program	2017	The City School, PAF Chapter	---
Secondary School Program	2015	Shahwilayat Public School	---

ELECTIVES

Digital marketing , Analytical approach to marketing decisions , Advertising , Introduction to marketing analytics , Executive leadership , Strategic leadership and entrepreneurship , Recruitment and selection , Sales management .

MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS

• Digital Marketing : ' As part of my Digital Marketing Elective course, we were require to collaborate with a local ecommerce business brand Customize.pk. Our project was to coordinate with them and use our course learnings to suggest key improvements in their brand website, to improve website traffic and consumer experience. Simultaneously, I designed and executed multiple Facebook Ads campaigns for them to bring actual sales. Total budget spent was PKR30k, and the revenue achieved was over PKR.150K which is 5 times the return on investment..
• Business Research Project: As a term project for the course of Methods of Business Research, I conducted an in-depth research on the factors influencing Facebook advertising of garments on millennials purchase intention, by going through over 100+ research papers as part of our secondary research, along with conducting a comprehensive primary research.
• Brand Analysis & Marketing Strategy for Lipton Pakistan: Surveyed 40+ stores in Karachi, for Brand Analysis of Lipton Pakistan and their Marketing Strategy. We also Interviewed their brand manager to gain more insight for complete brand analysis
• Marketing Issues In Pakistan: Studied market potential for the bottom of pyramid marketing in Pakistan. Conducted 15 in-depth interviews throughout slums in Karachi to understand buying behavior among low income sectors. Analyzed consumer buying pattern in supermarkets and proposed ways to increase Sales.

WORK/INTERNSHIP EXPERIENCE

TENURE/DURATION	NAME OF THE COMPANY	DESIGNATION/POSITION
11 Jan 2021 - 18 Feb 2021	Orange Fox Labs	Digital Marketing Intern
I was responsible for running a blog website on wordpress. During the internship, I was taught On-page and Off-page SEO in great detail, along with backlinking to eventually improve the ranking of the website and drive more traffic. The main task being content management and optimizing articles & blogs on pre-identified keywords, in order to rank the blog for the specific keywords. Moreover, I also managed the social media marketing for that website, to drive more traffic to the site.
2 Sep 2020 - 5 Jan 2021	DigiLabs	Social Media Marketing Intern
I was the social media handler for 6 clients of the marketing agency, DigiLabs. I was responsible for the management and coordination of those clients to keep everything running smoothly. Furthermore, 4 of the 6 clients, apart from social media posting, gave us a monthly budget for running Facebook ads campaigns to increase sales. Hence, I ran those Facebook campaigns for those clients and was able to achieve an ROI of over 2.5.
10 Nov 2021 - 3 Jan 2021	Be Guided Now	Business Development Intern
The job was database management for the educational consultancy. Included maintaining google calendar schedule as well as zoom meeting sessions with students.

INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES

• Adaptable
• Conflict Management/Resolution
• Meeting Deadlines
• Public Relations
• Time Management
• Analytical Skills/Data Analysis
• Content Management/Marketing
• Microsoft Office Skills
• Quick Learner
• Travelling
• Business Development/Management
• Digital Marketing
• Multitasking
• Research
• Collaboration & Coordination
• Listening
• Networking
• Social Media Management

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