TAIMOOR SAIF
OTHER-UNCATEGORIZED
· 2021
Email
taimoor.saif@khi.iba.edu.pk
Phone
347-264-2200
GitHub
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Academic
Program
BBA
CGPA
3.45
Year
2021
Education
Institute of Business Administration
Address
Karachi
DOB
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Career
Current role
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Target role
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Skills
Financial modelling, Islamic banking and finance, Retail management, Digital marketing, Advertising, Sales management, Analytical approach to marketing decisions, Data manipulation and visualization, Analytical Skills/Data Analysis, Customer Service, Editing, Microsoft Office Skills, Time Management, Event Management
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TAIMOOR SAIF taimoor.saif@khi.iba.edu.pk 347-264-2200 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2021 Institute of Business Administration, Karachi 3.45 Higher Secondary School Program 2017 Nixor College --- Secondary School Program 2015 Foundation Public School --- ELECTIVES Financial modelling, Islamic banking and finance, Retail management, Digital marketing, Advertising, Sales management, Analytical approach to marketing decisions, Data manipulation and visualization MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS • Pakistani Pharmaceutical Industry: Analysis of the Pakistani Pharmaceutical market with the use of PESTEL Model. Analyzed current & past trends affecting industry – Focus was on discussing & analyzing strategies to give the industry a boost and recommend way forward. • Book Piracy Research: Undertook qualitative and quantitative research to understand consumer behavior that led to people purchasing counterfeit books and publishers producing pirated copies. We found after extensive study of both that consumers demand low priced books due to their price conscious attitude resulting in producers selling pirated copies. • IMC of Colgate Palmolive: Marketing Report analyzing the techniques used by CP Marketing Team to maintain & expand brand presence – learned about the IMC techniques used by company & presented them in a video format • Ariel - IMC Analysis: In-depth study of the #WorkForHome Campaign carried out during the Peak COVID-19 by Ariel Pakistan. The core elements of the promotion were analyzed to better understand the results. • THE DAPPER DAY – Digital Marketing Strategy and Execution: Drafted the digital marketing campaign along with the strategic positioning of the brand • Executed the Facebook Ad and Google Search Ad campaign. Analyzed the campaign results and presented it to the business for enhanced campaigns in the future • LUX - Khoobsurti sy kya sharmana: Marketing project whereby, we discussed the several implications and studied rational decision process behind the communication shift of Pakistan's leading beauty soap bar brand, LUX. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 22 Jan 2021 - 31 May 2021 Engro Foods Limited Project trainee Carried out time motion study, customer insight analysis and plannogram compliance. Suggested KPIs from the learnings 18 Oct 2018 - 31 Oct 2020 OkayRelax Virtual Assistant Assisted 30+ international clients, resolving over 3000 queries. Achieved best customer centricity award for May 2020 11 Jan 2021 - 28 Feb 2021 Cheetay Logistics (Pvt) Limited Community and Rider Experience Intern Developed Strategies to engage the rider pool of over 2000 riders from all over Pakistan. Conceptualized the Sawalanama campaign and executed it to better the top of the mind recall. 1 Feb 2021 - 17 Mar 2021 Reckitt Benckiser Pakistan Limited Project Resource Collaborated with distributions to carry out the market visits to intensify the subscription rate of RB Digital Whatsapp Account. Covered over 700 outlets with over 50% conversion rate. Identified inefficiencies and presented counter strategies to strengthen the procedures. INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES • Analytical Skills/Data Analysis • Customer Service • Editing • Microsoft Office Skills • Time Management • Event Management
AI enrichment
Taimoor Saif holds a BBA from IBA Karachi with a 3.45 CGPA and has completed multiple internships in marketing, logistics, and customer service. His experience includes project training at Engro Foods and Reckitt Benckiser, alongside roles as a virtual assistant and community intern.
Skills (AI)
["Digital Marketing", "Customer Service", "Data Analysis", "Market Research", "Microsoft Office", "Project Management", "Strategic Planning", "Time Motion Study", "Campaign Execution"]
Status: ai_done