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TEHREEM FATIMA KHAN

OTHER-UNCATEGORIZED · 2021
Email
tehreemfatimakhan@khi.iba.edu.pk
Phone
923432855044
LinkedIn
GitHub

Academic

Program
BBA
CGPA
3.52
Year
2021
Education
Institute of Business Administration
Address
Karachi
DOB

Career

Current role
Target role
Skills
Advertising, Consumer behavior, Digital marketing, Social media marketing, Brand management, Analytical approach to marketing decisions, WordPress, Artistic/Creative/Innovative, Coaching/Counseling/Mentoring, Content Management/Marketing, Interpersonal Communication, Listening, Meeting Deadlines, Negotiation, Persuasive, Quick Learner, Research, Sketching, Social Media Management, Storytelling, Teamwork, Writing

Verbatim text

The exact text the LLM saw on the page (or the booklet text from the old import). This is what powers semantic search.
TEHREEM FATIMA KHAN
tehreemfatimakhan@khi.iba.edu.pk
923432855044
BBA
LinkedIn Profile

EDUCATION
DEGREE/PROGRAM	YEAR OF GRADUATION	INSTITUTION	CGPA/PERCENTAGE
Bachelors	June 2021	Institute of Business Administration, Karachi	3.52
Higher Secondary School Program	2016	The City School	---
Secondary School Program	2014	The City School	---

ELECTIVES
Advertising , Consumer behavior , Digital marketing , Social media marketing , Brand management , Analytical approach to marketing decisions ,

MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
• Loose Milk Conversion: FrieslandCampania Engro - Loose Milk Conversion of Pakistani Households (SEC A,B,C) to packaged milk. Involves thorough research (both primary and secondary), followed by propositions of the product mix and marketing strategy for conversion.
• Creative Brief Creation: Advertising - From Primary and Secondary research conduction to derive insight from TG and formation of Single Minded Thought to creation of a complete creative brief for EBM's Cake Up.
• Netnography Study: Consumer Behavior - Conducted a netnography study on the changes in consumer behavior and purchase intention in Pakistani air travel, pre and post travel restrictions due to COVID-19
• Website Creation - WordPress: - Planned and Designed a website for a start-up called Traveling Mate using WordPress as part of my Digital Marketing Project - Created a Personal Brand website using WordPress

WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION	NAME OF THE COMPANY	DESIGNATION/POSITION
1 Aug 2018 -	IBA Karachi	Writing Consultant
Writing Consultant at Ardeshir Cowasjee Centre for Writing - Guiding students of IBA with their written pieces and compositions, arranging and covering workshops and study circles, and reviewing and proofreading academic literature for Master's, PhD, and faculty members.

INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES
• Artistic/Creative/Innovative • Coaching/Counseling/Mentoring • Content Management/Marketing • Interpersonal Communication
• Listening • Meeting Deadlines • Negotiation • Persuasive
• Quick Learner • Research • Sketching • Social Media Management
• Storytelling • Teamwork • Writing

AI enrichment

Tehreem Fatima Khan holds a BBA from IBA Karachi with a 3.52 CGPA and possesses academic experience in marketing research, digital marketing, and content creation. Her background includes a writing consultant role at IBA and project work involving consumer behavior analysis and website development.
Skills (AI)
["Digital Marketing", "Social Media Marketing", "Consumer Behavior", "Brand Management", "Content Management", "WordPress", "Research", "Writing", "Storytelling", "Social Media Management"]
Status: ai_done
Provenance
Source file: 2021 PB_BBA 2021.pdf
From job #261 page 179
Created: 1778173891