TEHREEM FATIMA KHAN
OTHER-UNCATEGORIZED
· 2021
Email
tehreemfatimakhan@khi.iba.edu.pk
Phone
923432855044
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.52
Year
2021
Education
Institute of Business Administration
Address
Karachi
DOB
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Career
Current role
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Target role
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Skills
Advertising, Consumer behavior, Digital marketing, Social media marketing, Brand management, Analytical approach to marketing decisions, WordPress, Artistic/Creative/Innovative, Coaching/Counseling/Mentoring, Content Management/Marketing, Interpersonal Communication, Listening, Meeting Deadlines, Negotiation, Persuasive, Quick Learner, Research, Sketching, Social Media Management, Storytelling, Teamwork, Writing
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TEHREEM FATIMA KHAN tehreemfatimakhan@khi.iba.edu.pk 923432855044 BBA LinkedIn Profile EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2021 Institute of Business Administration, Karachi 3.52 Higher Secondary School Program 2016 The City School --- Secondary School Program 2014 The City School --- ELECTIVES Advertising , Consumer behavior , Digital marketing , Social media marketing , Brand management , Analytical approach to marketing decisions , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS • Loose Milk Conversion: FrieslandCampania Engro - Loose Milk Conversion of Pakistani Households (SEC A,B,C) to packaged milk. Involves thorough research (both primary and secondary), followed by propositions of the product mix and marketing strategy for conversion. • Creative Brief Creation: Advertising - From Primary and Secondary research conduction to derive insight from TG and formation of Single Minded Thought to creation of a complete creative brief for EBM's Cake Up. • Netnography Study: Consumer Behavior - Conducted a netnography study on the changes in consumer behavior and purchase intention in Pakistani air travel, pre and post travel restrictions due to COVID-19 • Website Creation - WordPress: - Planned and Designed a website for a start-up called Traveling Mate using WordPress as part of my Digital Marketing Project - Created a Personal Brand website using WordPress WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 1 Aug 2018 - IBA Karachi Writing Consultant Writing Consultant at Ardeshir Cowasjee Centre for Writing - Guiding students of IBA with their written pieces and compositions, arranging and covering workshops and study circles, and reviewing and proofreading academic literature for Master's, PhD, and faculty members. INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES • Artistic/Creative/Innovative • Coaching/Counseling/Mentoring • Content Management/Marketing • Interpersonal Communication • Listening • Meeting Deadlines • Negotiation • Persuasive • Quick Learner • Research • Sketching • Social Media Management • Storytelling • Teamwork • Writing
AI enrichment
Tehreem Fatima Khan holds a BBA from IBA Karachi with a 3.52 CGPA and possesses academic experience in marketing research, digital marketing, and content creation. Her background includes a writing consultant role at IBA and project work involving consumer behavior analysis and website development.
Skills (AI)
["Digital Marketing", "Social Media Marketing", "Consumer Behavior", "Brand Management", "Content Management", "WordPress", "Research", "Writing", "Storytelling", "Social Media Management"]
Status: ai_done