WAQAR KHOWAJA
OTHER-UNCATEGORIZED
· 2021
Email
waqar.khowaja@khi.iba.edu.pk
Phone
333-260-2775
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.52
Year
2021
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Dynamics of distribution and logistics, Financial risk management, Analytical approach to marketing decisions, Advertising, Retail management, Brand management, Digital marketing, B2B marketing, Sales management, Mixed Method Research, SPSS, Jungle Scout, SEO optimization, Amazon Seller Central, Shopkeeper, Amazonscout
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WAQAR KHOWAJA waqar.khowaja@khi.iba.edu.pk 333-260-2775 BBA LinkedIn Profile EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2021 Institute of Business Administration, Karachi 3.52 Higher Secondary School Program 2016 Govt Hyderabad College --- Secondary School Program 2014 The City School (Liaquat Campus), Hyderabad --- ELECTIVES Dynamics of distribution and logistics , Financial risk management , Analytical approach to marketing decisions , Advertising , Retail management , Brand management , Digital marketing , B2B marketing , Sales management MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS • Emerging Patterns in the Recruitment of Meezan Bank: The Report featured common practices in recruitment of new employees at Meezan Bank and the recommended solutions to their current problems in the process • Analytical Approach to Marketing at PIA: Research Report on PIA's marketing approach and mediums • Telecommuting Procedure for the Future: A business report explaining prospects of and productivity resulting from Telecommuting • Capital Structure and Dividend Policy Analysis of Engro: Detailed Analysis of financing decisions made by Engro Foods, the reasons behind those decisions and how they can bring about improvements • Business Research on Factors Influencing Male Purchase Decisions of Personal Care Products: A detailed business research conducted using Mixed Method Research (Qualitative and Quantitative) and using SPSS to come to a conclusion with regards to important factors that makes an impact on male consumers' decisions while going for personal care product purchase • Retail Strategy Report on Coffee Wagaira: A report entailing the retail mix and incorporating all the strategies which makes Coffee Wagaira successful • Brand Audit Report on Rose Petal: A comprehensive overview of Brand Inventory and Brand Exploratory with respect to the largest tissue paper brand Rose Petal. Analyzed the current brand and marketing patterns and sought out recommendations after thorough research. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 14 Oct 2020 - 29 Nov 2020 DHL Pakistan (Pvt.) Limited Commercial Intern - Went through A-Z process of shipment procedure, documentation, export requirement and Quality & Assurance - Detailed observational project on finding improvements in the overall process at service points through a retail point of view - Observed 8 service centers and came up with interesting executable plans and elements to drive more shipments, enhance Point of Sales service and outlook, integrated services which were reflected through customer engagement, etc. 2 Sep 2020 - 7 Oct 2020 Pak Elektron Limited (PEL) Marketing Intern - 3 market visits as a mystery shopper to collect data pertaining to prices, customer service, aesthetics and BTL Audits - Worked on marketing and ad campaigns for new product ideas 1 May 2021 - 25 Aug 2020 SC Johnson Pakistan Project Trainee - Sales support for looking over logistics and offloading for PIA - Project of developing and keeping track of a newly established dashboard which kept record of primary and secondary sales with respect to Key Accounts, Distributions, ASMs, BDOs and TI - Day to day task of reaching out to potential key accounts and customers to cross sell and up sell newly acquired portfolio of SC Johnson chemicals by Packages Limited - Basic Sales Analytics for making variances across all key accounts and distributions 9 Jan 2019 - 17 Mar 2020 Embarc LLC Product Marketing and E-Commerce Associate 1. Product Development and Branding -Successfully executed branding, packaging and marketing of Private Label Brand Ravishing Lady and the product Jade Roller. Followed by Sponge Plus and Lumina 2. Using analytics and research tools like Jungle Scout to narrow down high demand low competition profitable products to launch on clients' accounts 3. Working on SEO optimization and advertising campaigns of company's Amazon account 4. Handling Amazon Seller Central and Shopkeeper to track analytics and conversion 5. Daily task of focusing on sales and marketing on Amazon 6. Extensive research work on potential products through Junglescout, Amzscout etc. 7. Reached out to
AI enrichment
Waqar Khowaja holds a BBA from IBA Karachi with a 3.52 CGPA and has completed internships in marketing, logistics, and e-commerce at companies like DHL, SC Johnson, and Embarc LLC. His experience includes conducting market research, managing Amazon seller accounts, and supporting sales analytics and brand management initiatives.
Skills (AI)
["Digital Marketing", "Brand Management", "Market Research", "Sales Analytics", "E-Commerce Management", "Amazon Seller Central", "SEO Optimization", "Logistics", "SPSS", "Jungle Scout", "Product Marketing", "Retail Strategy"]
Status: ai_done