ZOHAD AHMED
OTHER-UNCATEGORIZED
· 2021
Email
zohad.ahmed@khi.iba.edu.pk
Phone
923362418431
GitHub
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Academic
Program
BBA
CGPA
3.88
Year
2021
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Analytical Skills/Data Analysis, Content Management/Marketing, Flexibility, Quick Learner, Artistic/Creative/Innovative, Critical Thinking, Goal Setting, Research, Being Thorough, Decision Making, Preparing Written Documents, Storytelling, Business Development/Management, Deductive Reasoning, Questioning Skills
Verbatim text
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ZOHAD AHMED zohad.ahmed@khi.iba.edu.pk 923362418431 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2021 Institute of Business Administration, Karachi 3.88 Higher Secondary School Program 2017 Beaconhouse College --- Secondary School Program 2015 Beaconhouse School System --- ELECTIVES Consumer behavior, retail management, strategic management, supply chain, brand management, advertising, data manipulation and visualization, b2b marketing, major themes in world history MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS • Mixed Method Research on Influencer Marketing and Automobile Sector : Moderated 3 focus groups of 8 participants each to identify effectiveness of influencer marketing as well as automobile motivators and inhibitors. • Administered an online survey of sample size 120 and analyzed data statistically using SPSS. • Consumer Research using Laddering Interview technique: Employed means-end theory framework to conduct two in-depth laddering interviews on smartphone category. • Recommended positioning and communication strategy based on MEECAS model of advertising. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 1 Feb 2021 - Dawaa Project Trainee, Marketing Strategies & Category Management Developing marketing strategies to achieve category growth targets, Proposing new advertising avenues to secure brand partnerships. Creating marketing campaigns for product promotions and new offerings. 1 Feb 2021 - 12 Mar 2021 Bank Alfalah Intern, Marketing & Brand Management Coordinated with multiple agency partners for daily tasks alignment and execution pertaining to a product relaunch. Troubleshot problems to eliminate project bottlenecks meeting project deadlines. Provided and got creative suggestions implemented for website design and launch communication. 1 May 2020 - 7 Jun 2020 Engro Fertilizers Limited — Intern, Supply Chain Logistics Optimized route plans to generate cost savings of over 100 KMs, PKR 20,000 per trip. Prepared route plans presented to director and approved for trial runs. INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES • Analytical Skills/Data Analysis • Content Management/Marketing • Flexibility • Quick Learner • Artistic/Creative/Innovative • Critical Thinking • Goal Setting • Research • Being Thorough • Decision Making • Preparing Written Documents • Storytelling • Business Development/Management • Deductive Reasoning • Questioning Skills
AI enrichment
Zohad Ahmed holds a BBA from IBA Karachi with a 3.88 CGPA and has completed internships in marketing, brand management, and supply chain logistics. His experience includes developing marketing strategies, coordinating agency partners, and optimizing logistics routes to achieve cost savings.
Skills (AI)
["Marketing Strategy", "Brand Management", "Supply Chain Logistics", "Data Analysis", "SPSS", "Consumer Research", "Project Coordination", "Route Optimization", "Content Management", "Critical Thinking"]
Status: ai_done