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ZOHAD AHMED

OTHER-UNCATEGORIZED · 2021
Email
zohad.ahmed@khi.iba.edu.pk
Phone
923362418431
LinkedIn
https://www.linkedin.com/in/zohad-ahmed-0b8a6a1a6/
GitHub

Academic

Program
BBA
CGPA
3.88
Year
2021
Education
Institute of Business Administration, Karachi
Address
DOB

Career

Current role
Target role
Skills
Analytical Skills/Data Analysis, Content Management/Marketing, Flexibility, Quick Learner, Artistic/Creative/Innovative, Critical Thinking, Goal Setting, Research, Being Thorough, Decision Making, Preparing Written Documents, Storytelling, Business Development/Management, Deductive Reasoning, Questioning Skills

Verbatim text

The exact text the LLM saw on the page (or the booklet text from the old import). This is what powers semantic search.
ZOHAD AHMED
zohad.ahmed@khi.iba.edu.pk
923362418431
BBA

EDUCATION
DEGREE/PROGRAM	YEAR OF GRADUATION	INSTITUTION	CGPA/PERCENTAGE
Bachelors	June 2021	Institute of Business Administration, Karachi	3.88
Higher Secondary School Program	2017	Beaconhouse College	---
Secondary School Program	2015	Beaconhouse School System	---

ELECTIVES
Consumer behavior, retail management, strategic management, supply chain, brand management, advertising, data manipulation and visualization, b2b marketing, major themes in world history

MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
• Mixed Method Research on Influencer Marketing and Automobile Sector : Moderated 3 focus groups of 8 participants each to identify effectiveness of influencer marketing as well as automobile motivators and inhibitors. • Administered an online survey of sample size 120 and analyzed data statistically using SPSS.
• Consumer Research using Laddering Interview technique: Employed means-end theory framework to conduct two in-depth laddering interviews on smartphone category. • Recommended positioning and communication strategy based on MEECAS model of advertising.

WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION	NAME OF THE COMPANY	DESIGNATION/POSITION
1 Feb 2021 -	Dawaa	Project Trainee, Marketing Strategies & Category Management
Developing marketing strategies to achieve category growth targets, Proposing new advertising avenues to secure brand partnerships. Creating marketing campaigns for product promotions and new offerings.
1 Feb 2021 - 12 Mar 2021	Bank Alfalah	Intern, Marketing & Brand Management
Coordinated with multiple agency partners for daily tasks alignment and execution pertaining to a product relaunch. Troubleshot problems to eliminate project bottlenecks meeting project deadlines. Provided and got creative suggestions implemented for website design and launch communication.
1 May 2020 - 7 Jun 2020	Engro Fertilizers Limited	— Intern, Supply Chain Logistics
Optimized route plans to generate cost savings of over 100 KMs, PKR 20,000 per trip. Prepared route plans presented to director and approved for trial runs.

INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES
• Analytical Skills/Data Analysis
• Content Management/Marketing
• Flexibility
• Quick Learner
• Artistic/Creative/Innovative
• Critical Thinking
• Goal Setting
• Research
• Being Thorough
• Decision Making
• Preparing Written Documents
• Storytelling
• Business Development/Management
• Deductive Reasoning
• Questioning Skills

AI enrichment

Zohad Ahmed holds a BBA from IBA Karachi with a 3.88 CGPA and has completed internships in marketing, brand management, and supply chain logistics. His experience includes developing marketing strategies, coordinating agency partners, and optimizing logistics routes to achieve cost savings.
Skills (AI)
["Marketing Strategy", "Brand Management", "Supply Chain Logistics", "Data Analysis", "SPSS", "Consumer Research", "Project Coordination", "Route Optimization", "Content Management", "Critical Thinking"]
Status: ai_done
Provenance
Source file: 2021 PB_BBA 2021.pdf
From job #261 page 197
Created: 1778173891