MUHAMMAD ALI KHAN

Academic

Career

Verbatim text

MUHAMMAD ALI KHAN
malikhan.14773@khi.iba.edu.pk
331-206-7272
BS-Computer Science

EDUCATION
DEGREE/PROGRAM	YEAR OF GRADUATION	INSTITUTION	CGPA/PERCENTAGE
Bachelors	June 2021	Institute of Business Administration, Karachi	3.31
Higher Secondary School Program	2017	Cordoba School for A-Levels	---
Secondary School Program	2015	The Anchorage School	---

ELECTIVES
Natural language processing , Introduction to data mining , Digital marketing , Social media marketing , Introduction web application development , Supply chain management , Statistical inference ,

MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
• KarShare: KarShare is a Carpool solution website based application. It will allow users to create an account on the platform after which a user can either create a permanent weekly schedule of their carpool commuting at their fixed timings to and from their submitted locations, or you can simply post on its forum if you need carpooling buddies or want to carpool with someone instantaneously and you will be able to find a carpool buddy. This would be a solution for everyone, who is unable to afford a car and extreme prices of ride hailing services such as UBER and Careem. It would majorly be for College, University and Office going people, as the app will allow you to create a group of carpoolers, and all financial breakdown of the ride amount share will be calculated for them and would also keep a track of how much money is due by which member, providing an easy solution.
• Analysis Of Digital Presence and strategy of Splash in Pakistan: An analysis was done upon the digital presence of the international brand Splash and how it functions digitally and carries out its marketing activities. The key findings was this analysis showed, that Splash does not operate digitally with its own name, but does under the banner of AKGalleria which hosts other brands as well, such as Converse, ALDO and Mango. Thus this suppress the digital presence of the brand Splash itself, as it has to share space with the other brands and this can result in people diverting to browse other products of different brands and de-track them from them from browsing Splash products solely. So, it was concluded that Splash should start operating under its own name, as it is a renowned name in the industry and would garner more attention and would be able to make its presence more known in Pakistan.
• Box Office Revenue Prediction Model: Box Office Revenue Prediction Model, the created model was trained on a test data of around 21000 rows of data with 21 different attributes. The model undertook, data cleaning, normalizing values and handling missing data. It then based on the learning algorithm, was given test data of 9000 rows to predict the revenue of the given movies based on their different attributes.
• Social Media Campaign Buhi Supply Co.: Designed a complete social media marketing strategy for a leather bag brand by the name of Buhi Supply Co. which included included the entire journey from identify the target market, creating buyer's personas, social media audit of the existing social media handles of the brand and analyzing the goals, objectives and the metrics for Buhi Supply Co. Based on the entire process and study, a social media strategy was devised for the Facebook and Instagram handles, including the posting frequency on each platform. A content creation calendar was created with actual posts which integrated the concepts of Employee Advocacy, Social Selling, Influencer Marketing. Three strategies were designed in detail which were to be implemented, which included the Social Media Advertising Strategy, Influencer Marketing Strategy and Social Selling within organization strategy.
• FIFA Database System: Created a database of the entire FIFA videogame player records, which allowed a user to search, edit or add new data, meeting different requirements. Multiple criteria's could be set to shortlist a list of players one was searching, or whose data was to be edited or deleted.

WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION	NAME OF THE COMPANY	DESIGNATION/POSITION
15 Jan 2020 -	Bazaar Technologies	Performance Associate
1. Created a pricing engine which helps in employing an efficient pricing strategy / 2. Leading end-to-end launch, brand establishment and digital acquisition strategy for Easy Khata - a Khata (udhar ledger) product of Bazaar / 3. Creating a recommendation engine to personalize the Bazaar app for every retailer according to their buying behaviour
6 Jan 2021 - 5 Mar 2020	Bazaar Technologies	Performance Intern
1. Worked on creating a pricing engine which helps in employing an efficient pricing strategy / 2. Led the launch and brand establishment of Easy Khata - a Khata (udhar ledger) product of Bazaar / 3. Optimized overall delivery routing and the delivery process with 3rd party vendors by introducing location mapped QR codes / 4. Identified security flaw in the Bazaar application and recommended steps to secure it from external threat