NIDAL IMRAN

Academic

Career

Verbatim text

NIDAL IMRAN
n.imran_18538@khi.iba.edu.pk
336-327-1325
MBA-Morning

EDUCATION
DEGREE/PROGRAM | YEAR OF GRADUATION | INSTITUTION | CGPA/PERCENTAGE
Masters Program | June 2021 | Institute of Business Administration, Karachi | 3.29
Bachelors | 2017 | National University of Computer and Emerging Sciences | B+
Higher Secondary School Program | 2011 | NCR-CET Intermediate College | ---

ELECTIVES
Brand management, advertising, services marketing, marketing analytics, digital marketing, project management, analysis of financial statements, sales management,

MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
• Automated Sandwich Express: Made an automated sandwich express which uses an HMI to take order of the customer and makes a fresh sandwich according to the preferences of the customer
• Analysis of Cake Industry in Pakistan - English Biscuit Manufacturers: Analyze the cake industry in Pakistan and also in similar regions such as Turkey/India, use primary and secondary research to back our findings, conducting interviews/focus groups/questionnaires of end users/retailers and whole sellers

WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION | NAME OF THE COMPANY | DESIGNATION/POSITION
7 Aug 2020 - 15 Aug 2019 | Ptcl Telecommunications company | Assistant Business Manager
1) Responsible for a designated areas Marketing, Sales, Operations, Logistics and Customer Service handling by leading a team of 30 staff members and a supervisor 2) Managing a customers journey from pre-purchase to purchase and then winning trust by excellent customer service practices to increase loyalty, wallet spend and CLV 3) Looked after both the teams: B-2-C market and B-2-B market 4) Using CRM and ERP software's to better understand the customers data, so it is better visualized and makes it easy to take decisions regarding the marketing and up-selling of products accordingly 5) Engaging in upselling and generating new sales by using channels such as E-mails, calls, messages and also through activation and D-2-D activities 6) Reporting on certain metrics for companies advantage On Job Project - Project Lead (Network Transformation Project) (11/2017 – 09/2018) 1) Initiation, Planning, Execution, Control and Closure done for Malir Model/Malir Cantt/Memon Goth Area 2) Increase in new sales (15%), upselling activities, reduction in churn rate (8%) and increase in revenue (11%) 3) Acted as a Relationship Manager/Communications Manager between the Vendors. 4) Software's used during the project were: SAP, MS Office, Google Earth, Maximo and Siebel communications.

INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES
• Analytical Skills/Data Analysis • Business Development/Management • Content Management/Marketing • Digital Marketing
• Flexibility • Interpersonal Communication • Teamwork • Time Management

HONORS & AWARDS (OPTIONAL)
Heading the sports society of FAST at intra and inter level
Secured 3.89 SGPA
Headed the football team of FAST at all levels

PERSONAL STATEMENT (FOR MBAS ONLY)
Experienced Assistant Business Manager with experience in both B2C and B2B markets, and also a data-driven marketer with expertise in branding, sales and new business opportunities. Currently, also pursuing an MBA from IBA, Karachi

Moreover, I have developed to pay close attention to the wants and needs of my customers and it occurred to me how much joy I find in making a positive impact in their lives by putting my back into helping discover a solution that's perfect for them. My driving passion for people gives me a unique perspective to deliver effective marketing campaigns and successful customer service solutions.

I have carried out many marketing campaigns at PTCL and my MBA project with EBM (English Biscuit Manufacturers) that have focused and put emphasis on the customer and client's side first, by training my staff with role playing activities and engaging them in different scenarios.