Syed Aijaz Rasool
OTHER-UNCATEGORIZED
· 2021
Email
s.rasool@khi.iba.edu.pk
Phone
092 03061004129
GitHub
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Academic
Program
MBA-Morning
CGPA
3.55
Year
2021
Education
Institute of Business Administration, Karachi
Address
Karachi
DOB
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Career
Current role
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Target role
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Skills
Analytical Skills/Data Analysis, Critical Thinking, Leadership, Presentation, Artistic/Creative/Innovative, Digital Marketing, Microsoft Office Skills, Relationship Management, Coaching/Counseling/Mentoring, Entrepreneurial, Negotiation, Research, Content Management/Marketing, Interpersonal Communication, Networking, Sports
Verbatim text
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Syed Aijaz Rasool s.rasool@khi.iba.edu.pk 092 03061004129 MBA-Morning EDUCATION DEGREE/PROGRAM | YEAR OF GRADUATION | INSTITUTION | CGPA/PERCENTAGE Masters Program | June 2021 | Institute of Business Administration, Karachi | 3.55 Bachelors | 2015 | NED | 3.35 Higher Secondary School Program | 2011 | DJ Sindh Govt. Science College | --- ELECTIVES Brand management , Consumer behavior , Marketing analytics , Supply chain management , Strategic marketing , Sales management , Retailing , Advertisement , Entrepreneurial management , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS • Marketing Management | PSO's Trade Marketing Pitch: Conducted secondary market research for industry analysis and competitive landscape for PSO's lubricant client | Devised new plans for a pull-based marketing approach at the distribution and retail location | The idea was the promotional offers to consumers of the lubricants by collaborating with KFC's burgers tapping onto the consumer behavior of food craving | It was then adopted as a mid-term strategic objective by PSO as focusing on high-margin products • Brand Management Project | IBL Health Care: Branded pantoprazole medicine and communications strategy for the HCPs, nurses, and pharmacy personnel | Designed brand elements, delineated sources to acquire brand equity, and devised brand identity and promise | Achieved in portraying a market growth potential of 16.6% and market size of 25000+ Gastroenterologists and 44.8 million of end-consumers • Applied Business research | Olpers: Conducted a primary (quantitative) market research on Olpers brand to gauge their marketing effectiveness | Personal development in data collection, data cleaning, and data analysis on MS-Excel and SPSS | Proposed enhancing brand awareness and attachment by creating appealing advertisement and building appropriate brand persona to uplift the net promoter score above 80% • Corporate Strategy | X-Culture Cohort | Student Consultant: Developed a market development report and presented the pitch to SkiBig3, Calgary, Canada through X-Culture | Self-developed through applying my theoretical knowledge practically, understanding the global market landscape, consumer tastes and interest and how to build brand awareness and loyalty for the target market | Presented it to the jury and SkiBig3's executive and ranked 7th out of 1,100 international teams | Highlighted the key growth KPIs, market size being 22.74 million with a revenue potential of USD 4.13 trillion WORK/INTERNSHIP EXPERIENCE TENURE/DURATION | NAME OF THE COMPANY | DESIGNATION/POSITION 18 Jul 2016 - 3 Jan 2019 | Engro Polymer And Chemicals Ltd | Process Engineer Coordinated design projects that skyrocketed process plant's reliability to 83% and provided savings of PKR 360 million on annual basis | Price negotiations with suppliers and the prominent one being bringing it down to PKR 11 million from 25 million | Forecasted production numbers that reflected the total sales of the company on monthly, quarterly and annual basis | 1 Jul 2020 - 31 Aug 2020 | Tasdeeq Pvt. Ltd. | Brand Management Intern Managed and directed the business planning, marketing, and IT teams in developing a project concept of eHospital | The outcomes forecasted NPV of PKR 1.5 million and an IRR of 25% compared to the cost of equity of 10% INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES • Analytical Skills/Data Analysis • Artistic/Creative/Innovative • Coaching/Counseling/Mentoring • Content Management/Marketing • Critical Thinking • Digital Marketing • Entrepreneurial • Interpersonal Communication • Leadership • Microsoft Office Skills • Negotiation • Networking • Presentation • Relationship Management • Research • Sports HONORS & AWARDS (OPTIONAL) Digital Marketing Planning, Discovering & Growing Target Audience, Social Media & Email Marketing and Evaluation & Risk Management of Digital Marketing Strategy. Global collaboration in leading a team of 5 belonging to the USA, Switzerland, Hungary, and South Africa | Developed a high quality business plan for a multinational company, SkiBig3 |
AI enrichment
Syed Aijaz Rasool holds an MBA from IBA Karachi and a Bachelors in Engineering, combining technical process engineering experience with recent marketing and brand management internships. He has demonstrated analytical and strategic capabilities through academic projects involving market research, competitive analysis, and global business planning.
Skills (AI)
["Marketing Strategy", "Brand Management", "Market Research", "Data Analysis", "Process Engineering", "Supply Chain Management", "Digital Marketing", "Negotiation", "SPSS", "MS Excel", "Project Management", "Consumer Behavior"]
Status: ai_done