MUHAMMAD ALI MESIA
OTHER-UNCATEGORIZED
· 2021
Email
malimesia@khi.iba.edu.pk
Phone
321-295-6099
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.23
Year
2021
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Adaptable, Artistic/Creative/Innovative, Collaboration & Coordination, Critical Thinking, Decision Making, Digital Marketing, Leadership, Problem Solving, Quick Learner, Social Media Management, Supervision/Leadership, Brand management, Analytical approach to marketing decisions, Dynamics of distribution and logistics, Strategic leadership
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MUHAMMAD ALI MESIA malimesia@khi.iba.edu.pk 321-295-6099 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors Dec 2021 Institute of Business Administration, Karachi 3.23 Higher Secondary School Program 2017 Cedar college --- Secondary School Program 2015 The City School --- ELECTIVES Brand management , Analytical approach to marketing decisions , Dynamics of distribution and logistics , Strategic leadership , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Go Lootlo -Brand Management Report: Constructed an in depth report for Go Lootlo where we understood its business model, analyzed it and then defined the core TG, marketing mix and other important analysis. Both primary and secondary research was conducted after which recommendations were drafted and the entire report's presentation was presented to the Senior Marketing Manager of Go Lootlo - Hamza Askari Lux - Marketing Strategy: Studied and analyzed Lux and its marketing strategy and determined where they had a shift in their marketing strategy where they shifted their focus from their Core TG to their secondary TG. Conducted primary research by interviewing the Brand Manager of Lux at that time - Sarah Siddiqui WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 1 Feb 2021 - Engro Foods Limited Project Trainee Working with a 5 member team for my final year experiential learning project and analyzing the dairy market of Pakistan 1 Dec 2020 - 31 May 2021 Talent Lead/Captain Managing the Social Media Handle of Solar Vast - California by working for Talent Basket and responsible to talent management and recruiting. INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Adaptable Artistic/Creative/Innovative Collaboration & Coordination Critical Thinking Decision Making Digital Marketing Leadership Problem Solving Quick Learner Social Media Management Supervision/Leadership HONORS & AWARDS (OPTIONAL) Scored the High achievers award by gaining straight As in the second year of O Levels examination