ZUNAIRAH SHAKEEL
OTHER-UNCATEGORIZED
· 2022
Email
z.shakeel.17321@khi.iba.edu.pk
Phone
331-009-2100
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.12
Year
2022
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Analytical Skills/Data Analysis, Artistic/Creative/Innovative, Business Development/Management, Content Management/Marketing, Decision Making, Goal Setting, Leadership, Negotiation, Networking, Preparing Written Documents, Presentation, Public Speaking, Research, Storytelling, Supervision/Leadership, Teamwork, Time Management, Event Management, Digital marketing, Data manipulation and visualization, Brand management, Consumer behavior, Advertising, Analytical approach to marketing decisions, Social media management, Trade marketing
Verbatim text
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ZUNAIRAH SHAKEEL z.shakeel.17321@khi.iba.edu.pk 331-009-2100 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2022 Institute of Business Administration, Karachi 3.12 Higher Secondary School Program 2017 East Meadow Girls College --- Secondary School Program 2015 Beaconhouse School System --- ELECTIVES Digital marketing , Data manipulation and visualization , Brand management , Consumer behavior , Advertising , Analytical approach to marketing decisions , Social media management , Trade marketing , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Retail Audit- Tuc by Continental Biscuit Limited: • Created an Empathy map of 50+ General Trade and Key Accounts based on different regions of Karachi Brand Audit- Toyota Yaris: • Audited through Sales trajectory and forecast of the brand since its launch and quantify the 10% decrease in market share due to upcoming challenges Facebook Advertisements: • Using qualitative and quantitative data to analyze the factors influencing Facebook ads on women’s purchase intentions WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 1 Jan 2022 - Group M Project Trainee Conducting research into the sentiments of electronic/digital media viewers of ICC World Cup 22 and performing brand advertising revision for Surf Excel, Pepsi, Coke, Walls, Lipton, Chilli Milli, Choclato, and New Jubilee Insurance. INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Analytical Skills/Data Analysis Artistic/Creative/Innovative Business Development/Management Content Management/Marketing Decision Making Goal Setting Leadership Negotiation Networking Preparing Written Documents Presentation Public Speaking Research Storytelling Supervision/Leadership Teamwork Time Management Event Management