KHAWAJA TALHA BIN AAMIR

Academic

Career

Verbatim text

KHAWAJA TALHA BIN AAMIR
k.talha.17331@khi.iba.edu.pk
307-021-5403
BBA
EDUCATION
DEGREE/PROGRAM
YEAR OF GRADUATION
INSTITUTION
CGPA/PERCENTAGE
Bachelors
June 2022
Institute of Business Administration, Karachi
3.69
Higher Secondary School Program
2014
DHA SKBZ School
---
Secondary School Program
2012
DHA SKBZ School
---
ELECTIVES
Retail management ,
MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
Impact of Influencer based advertisements of apparel brands on purchase decision of students: As social media influencers become more plentiful and proven, brand dollars have
flooded into this space. Brands are set to spend up to $15 billion on influencer marketing by 2022, per Insider Intelligence. Every social platform attracts influencers to some degree,
but Instagram is the gold standard for the group. Nearly four in five (79%) brands predominantly tap Instagram for influencer campaigns, compared with Facebook (46%), YouTube
(36%), Twitter (24%), and LinkedIn (12%), per Influencer Marketing Hub. Putting these things in perspective, I, along with my group members conducted the following market
research to study the impact of influencer based advertisements on purchase decisions of students.
Financial Ratio Analysis and CAGR Calculation of Kohinoor Textile Mills Ltd: A report on the Financial Ratios including Liquidity Ratios, Asset Management Ratios, Debt Management
Ratios, Profitability Ratios, Market Value Ratios, Solvency Ratios as well as a detailed analysis of the future outlook (2018-2022) of Kohinoor Mills Ltd in the textile sector
National Foods Ltd: Motivation at the Workplace: This report provides a general overview of the HR system of national foods and mainly focuses on the motivational factors of the
company’s employees. It provides an insight on how the intrinsic and extrinsic factors affect an employee of National Food’s motivation to come to work everyday and in what ways
can a company create motivation at the workplace.
WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION
NAME OF THE COMPANY
DESIGNATION/POSITION
1 Jan 2021 -
Xord.one
Brand Lead
•	carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends •	developing strategies and managing marketing campaigns
across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands •	analysing the success of
marketing campaigns and creating reports •	supervising advertising, product design and other forms of marketing to maintain consistency in branding •	meeting with clients and
working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers) •	managing budgets and a team of junior
assistants •	organising events such as product launches, exhibitions and photo shoots
1 Jul 2019 - 30 Aug 2019
K-Electric
Talent Management Intern
Project A: “Saturday Value for Cost Audit” • Ran a cost/benefit analysis project to determine whether Saturday should be observed as a working day or as a holiday for the switchgear
department. • Compared the switchgear department’s efficiency and effectiveness on Saturday with its productivity during weekdays and found a plausible relationship between the
two. • Successfully concluded that Saturdays can be observed as holidays and still the efficiency would be maintained for the work done during the week. Project B: “Content Writing
for KE’s performance management Framework.” • Wrote the content for the five organization values of KE by observing KE’s culture and work ethic. • The Content was approved by my
manager and was uploaded to the performance management framework on KE’s online portal. Project C: “Compilation of Learning Needs Assessment of KE’s employees.” • The
inhouse learning department of KE is responsible for its employees' continuous and timely personal development. I successfully compiled all those needs for the fiscal year 2019-
2020 and got the file approved by my manager. • Compiled the data from all departments at KE and conducted data analysis on the identified needs. • Successfully created and
analyzed the budget for the various needs.
INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES
Adaptable
Advising
Analytical Skills/Data Analysis
Artistic/Creative/Innovative
Being Thorough
Business Development/Management
Coaching/Counseling/Mentoring
Collaboration & Coordination
Conflict Management/Resolution
Content Management/Marketing
Critical Thinking
Customer Service
Decision Making
Deductive Reasoning
Digital Marketing
Entrepreneurial
Flexibility
Goal Setting
Interpersonal Communication
Leadership
Listening
Managing Finances/Budgeting
Meeting Deadlines
Microsoft Office Skills
Multitasking
Negotiation
Networking
Persuasive