LEENA LUTFI

Academic

Career

Verbatim text

LEENA LUTFI
l.lutfi.17276@khi.iba.edu.pk
331-357-0790
BBA
EDUCATION
DEGREE/PROGRAM
YEAR OF GRADUATION
INSTITUTION
CGPA/PERCENTAGE
Bachelors
June 2022
Institute of Business Administration, Karachi
3.36
Higher Secondary School Program
2018
St. Joseph's College for Women
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Secondary School Program
2016
Mrs. Tahseen's Learning System
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ELECTIVES
Analytical approach to marketing decisions , Brand management , Digital marketing , Data manipulation and visualization , Fundamentals of ecommerce , Retailing , B2b marketing ,
MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
Habib Bank Limited:: An analysis of Maslow’s Hierarchy of needs to understand how employee recognition programs lead to the growth of the company as a whole.
Entrepreneurial Ventures (Clucky’s and Vneer):: : Primary research on a food and clothing startup to gauge how small businesses engage and benefit from influencer marketing.
Pakistan State Oil: Detailed qualitative analysis(thematic analysis) using QDA Miner Lite to gauge the impact of training and development practices on organizational performance.
Methods of Business Research: Quantitative and Qualitative analysis using SPSS and QDA Miner Lite to investigate mobile learning readiness in higher education based on theory of
planned behavior.
Analytical Approach to Marketing Decision: Established a model using logistic regression to identify variables needed to improve the attrition rate of a company followed by an
analysis of the results obtained and a recommendation of the policies that could be implemented to lower the given attrition rate.
Brand Management: Evaluated the brand equity of Toyota Yaris and proposed recommendations to help improve consumer perception of the brand through netnography and primary
research.
Digital Marketing: Executed a digital media strategy for an ecommerce startup which comprised of social media ad campaigns, website modifications and on/off page SEO. The
strategy resulted in a more than 50% increase in brand awareness and conversions
WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION
NAME OF THE COMPANY
DESIGNATION/POSITION
1 Mar 2019 - 31 Jul 2019
AMAN CED
Social volunteer for summer entrepreneurship camps
Team lead for operations and logistics; supervised 10 teams for Summer Entrepreneurship Camps and developed entrepreneurial activities and challenges for skill based learning.
6 Jan 2019 - 1 Jan 1970
Love For Data
Data Science intern
Data Validator: Boosted the company’s core analytical model through data cleaning, transforming and verification
12 Jan 2019 - 1 Jan 1970
Pakistan State Oil
Intern for IBA-PSO Youth Entrepreneurship Program
Worked as a case writer, as well as an operations team member. Empowered and assisted a batch of 20 women from diverse backgrounds to help them start up their entrepreneurial
ventures.
1 Jun 2020 - 31 Jul 2020
Square Foot Exchange
Sales Intern
Led a lead generation campaign for the launch of various property investment plans. Achieved a target of reaching out to 300 leads in a month with a 50% conversion rate
6 Mar 2021 - 27 Apr 2021
Berlitz
Marketing Intern
Led social media marketing campaigns through SEO and digital media tools, i.e. word press, google analytics, google ads. Achieved the target of increasing social media engagements
by 50% in one month.
1 Jul 2021 - 30 Sep 2021
Daraz.Pk
Regional Marketplace Intern
-Led an end to end execution of key strategic initiatives in the marketplace domains across 5 ventures: Pakistan, Sri Lanka, Myanmar, Nepal, Bangladesh. -Provided research and
analytical support in developing business strategies to solve marketplace problems.
6 Jan 2022 - 30 Apr 2022
Reckitt Benckiser Pakistan Limited
Project Trainee
Devising a strategy to turn around the liquid hand wash segment of Dettol in Pakistan and bring it back to double-digit growth numbers versus covid peak numbers by focusing on
three key areas: retail, communications, marketing.
INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES