MAHWISH HASHMI
OTHER-UNCATEGORIZED
· 2022
Email
mahwish.hashmi@khi.iba.edu.pk
Phone
335-758-3037
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.15
Year
2022
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Analytical approach to marketing decisions, Digital marketing, Social media marketing, Brands management, Retailing, Hr & is, Artistic/Creative/Innovative, Business Development/Management, Collaboration & Coordination, Conflict Management/Resolution, Content Management/Marketing, Goal Setting, Leadership, Microsoft Office Skills, Presentation, Supervision/Leadership, Task Delegation, Teamwork, Writing, Event Management
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MAHWISH HASHMI mahwish.hashmi@khi.iba.edu.pk 335-758-3037 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2022 Institute of Business Administration, Karachi 3.15 Higher Secondary School Program 2016 Southshore School for A-Levels --- Secondary School Program 2013 AES School --- ELECTIVES Analytical approach to marketing decisions , Digital marketing , Social media marketing , Brands management , Retailing , Hr & is , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Marketing Audit and Report on Yayvo.com: In this report, I, along with two other team members, interviewed the Brand Manager of Yayvo.com and analyzed the effectiveness of Yayvo’s brand positioning, product placement, marketing strategies, and campaigns. We conducted a deep-researched competitor analysis and compared the market positions of Yayvo with those of its most prominent competitors such as Daraz.pk. We also conducted a BCG Matrix analysis for Yayvo to determine which product category in its portfolio was a cash cow. Retail Audit of SLICE.: Working as a member of a team, I was able to conduct a retail audit of SLICE. We analyzed the success of sales and on-sight promotional impact (posters, and gondolas) through visiting LMTs, IMTs and kiryana stores. We analyzed the availability, prices, position of SKUs of slice in these retail store categories. Product Portfolio and New Product Development Cycle of Abbot Pakistan: In this report, we worked as a team to evaluate and analyze the evolution of product portfolio at Abbot Pakistan. We also analyzed the new product development cycle: its reasons and factors that cause hindrances. We interviewed Heads of Marketing and Product Development departments and figured out the impact of laws, regulations, cost, and exchange rate fluctuations on strategic and corporate decisions of Abbott regarding its product portfolio. Organization's Structure- NBP: In this report, we looked at the organizational structure at National Bank of Pakistan (NBP). We interviewed members of Senior Management at NBP. The interviews and management provided us sufficient details and guidelines to identify and focus on a problem in NBP's organizational framework. We analyzed in detail the identified problem, created a case, and provided possible solutions to the problem that was identified. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Artistic/Creative/Innovative Business Development/Management Collaboration & Coordination Conflict Management/Resolution Content Management/Marketing Goal Setting Leadership Microsoft Office Skills Presentation Supervision/Leadership Task Delegation Teamwork Writing Event Management
AI enrichment
Mahwish Hashmi holds a BBA from the Institute of Business Administration with a focus on marketing and management. Her academic background includes extensive project work in marketing audits, retail analysis, and organizational structure evaluation.
Skills (AI)
["Marketing", "Digital Marketing", "Social Media Marketing", "Brand Management", "Retail Audit", "Competitor Analysis", "BCG Matrix", "New Product Development", "Organizational Structure Analysis", "Microsoft Office", "Presentation", "Teamwork", "Leadership", "Event Management"]
Status: ai_done