MANAHIL JAVAID
OTHER-UNCATEGORIZED
· 2022
Email
m.javaid.17451@khi.iba.edu.pk
Phone
305-107-0799
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.66
Year
2022
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Adaptable, Analytical Skills/Data Analysis, Business Development/Management, Digital Marketing, Flexibility, Listening, Microsoft Office Skills, Multitasking, Presentation, Project Management, Research, Teamwork, Event Management, mix panel, Lucid Charts, Brand24, LIWC, Kaggle, logistic regression, clustering, decision tree, ROC, PR plots, WordPress, SEO, Lemlist, Facebook ads, A/B testing
Verbatim text
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MANAHIL JAVAID m.javaid.17451@khi.iba.edu.pk 305-107-0799 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2022 Institute of Business Administration, Karachi 3.66 Higher Secondary School Program 2018 Dawood Public School --- Secondary School Program 2016 Dawood Public School --- ELECTIVES Introduction to marketing analytics , Analytical approach to marketing decisions , Digital marketing , Advertising , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Tapal Danedar: Marketing Project: Monitored variants of SKUs at 50 retail stores that include LMTs, IMTs, GTs, Small Grocers, and Kiryanas and screened their shelving, visibility, and price points. Analyzed and illustrated the portfolio, BCG matrix, product life cycle, 4Ps, line extensions, growth opportunities, etc., and gave a presentation to explain the marketing strategies and the supply chain. Habib ADM Limited: Financial Analysis: Evaluated liquidity, asset management, debt management, and profitability ratios to understand the financial stability of the company & predict future growth opportunities. Analysis of Pakistan Industries: Analyzed different industries that include fruit and vegetable, petroleum, pharmaceutical & wheat based on various parameters like PESTEL analysis, SWOT analysis & financial stability, and forecasted future growth opportunities based on past performance. Unilever Project Trend Spotter: 2-month project in which we assessed almost 400 e-commerce startups based on 30 different parameters to identify startups that can partner with Unilever Germany. Marketing Analytics: Learned techniques of market data collection, and analysis e.g., mix panel to create reports, Lucid Charts to create ERD, Brand24 to create infographic reports, LIWC for sentiment analysis, and much more. Analytical Approach to Marketing Decisions: Kaggle data set, analyzed the purchase decision based on customers’ demographic background, no of purchases, & marketing campaigns. Achieved it by forming models (logistic regression, clustering, decision tree) based on the categorical y variable, & visualizing it using ROC and PR plots. Digital Marketing : Launched an email campaign, A/B tested two subject lines & winner campaign chosen using the highest open rate of 66.67%. Moreover, running Facebook ads with a limited budget of Rs 2935, resulted in 66 clicks & a CTR of 1.22%. Also, build a website on WordPress for a men's clothing brand. Link: https://zenattire-com.wp- arenastaging.com/ WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 15 Oct 2020 - 15 Dec 2020 Denovers Business Development Assistant • Piloted the cold outreach campaign, gathered almost 200 websites that could become their potential partners at different states & sent a personalized cold email on Lemlist that resulted in a more than 50% response rate • Designed an SEO backlink strategy, conducted competitor analysis, and sent cold emails leading to a greater traffic on the website 15 Jul 2020 - 15 Sep 2020 CIRCLE Pakistan Digital Literacy Project Intern • Developed an effective 2-month plan to kick off the digital literacy project based on women empowerment • Designed strategies to ensure successful execution, the procedure for hiring & selecting participants, conducting orientation sessions & classes, potential challenges & their solutions, & maintained a database of participants' 11 Jun 2021 - 22 Jul 2021 United Bank Limited HR-Talent Acquisition Overseed and completed almost 250 recruitment files per compliance standards, including applicant tracking, evaluation assessments INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Adaptable Analytical Skills/Data Analysis Business Development/Management Digital Marketing Flexibility Listening Microsoft Office Skills Multitasking Presentation Project Management Research Teamwork Event Management HONORS & AWARDS (OPTIONAL)