MANAHIL SALEEM
OTHER-UNCATEGORIZED
· 2022
Email
m.saleem.17208@khi.iba.edu.pk
Phone
305-203-4672
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.48
Year
2022
Education
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Address
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DOB
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Career
Current role
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Target role
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Skills
Adaptable, Artistic/Creative/Innovative, Being Thorough, Leadership, Listening, Meeting Deadlines, Microsoft Office Skills, Preparing Written Documents, Presentation, Reading, Report Writing, Social Media Management, Writing, Event Management, Analytical approach to marketing decisions, Brand management, Social media marketing, Consumer behaviour, Data manipulation and visualization, Retailing, Fundamentals of supply chain management, Logistic regressions, Clusters, Decision trees
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MANAHIL SALEEM m.saleem.17208@khi.iba.edu.pk 305-203-4672 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2022 Institute of Business Administration, Karachi 3.48 Higher Secondary School Program 2018 Whales College --- Secondary School Program 2016 St.Patrick's Girls High School --- ELECTIVES Analytical approach to marketing decisions , Brand management , Social media marketing , Consumer behaviour , Data manipulation and visualization , Retailing , Fundamentals of supply chain management , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Marketing Audit of Broadway Pizza: An extensive analysis of marketing practices of Broadway aPizza in Pakistan Retail Audit of Comelle: Visiting different stores to analyze the placement and distribution of Comelle and its competitors in Pakistan Analysis of the Dairy Industry of Pakistan: Secondly research and analysis on the Dairy Industry of Pakistan using the Porter Model Creating a Social Media Campaign for Naeema Soomro: Devising content type, calendar, and an overall strategy for the clothing brand, Naeema Soomro Factors Driving Consumers Choice of 3rd Party Food : Research on what factors drive consumers to use third-party food delivery systems rather than a restaurant's own website/application Brand Equity Study of Toyota Yaris: • Assessed brand equity of Yaris through primary and secondary research (social media audit and field visits), and proposed recommendations to help improve consumer perception of the brand Analyze Purchase Behaviour of Customers through Marketing Analytics – Analytical Approach to Marketing Decisions: • Formed models using logistic regressions, clusters, and decision trees to determine the relationship between purchase decision and various variables. As a result of this analysis, gave recommendations based on the analysis to help improve the marketing strategy WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 28 Feb 2021 - 28 Feb 2022 Social Media Strategist Devise Social Media calendar for Speak Up Pakistan after throroughly studying social media insights. Design social media posts and come up with content. Manage LinkedIn to help increase LinkedIn followers. Handle clientele to create batches for the classes. 25 Jun 2021 - 9 Aug 2021 Marketing Intern Create pitch decks for potential investors of NetAcademy, and marketing pitches for teachers. Brainstorm on initial marketing strategies to implement once the business goes live. 1 Feb 2020 - 1 Jul 2021 Campus Ambassador Increase brand awareness of Pie in the Sky by creating DVCs and social media content 1 Apr 2019 - 1 Feb 2020 IBA AMAN Center For Entrepreneurial Development Marketing and Operations Intern Generate content for social media channels of IBA-CED, organize and manage their summer camps and Youth Entrepreneurship Program, and helped participants of the programs to market their entrepreneurial ventures INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Adaptable Artistic/Creative/Innovative Being Thorough Leadership Listening Meeting Deadlines Microsoft Office Skills Preparing Written Documents Presentation Reading Report Writing Social Media Management Writing Event Management