MUSHAYYADA SIDDIQUI
OTHER-UNCATEGORIZED
· 2022
Email
m.siddiqui.17394@khi.iba.edu.pk
Phone
331-222-4377
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.25
Year
2022
Education
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Address
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DOB
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Career
Current role
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Target role
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Skills
Analytical Skills/Data Analysis, Artistic/Creative/Innovative, Digital Marketing, SEO, WordPress, Email Marketing, A/B Testing, Mailjet, Logistic Regression, Excel, R-Studio, Data Mining, SQL, PowerBi
Verbatim text
The exact text the LLM saw on the page (or the booklet text from the old import).
This is what powers semantic search.
MUSHAYYADA SIDDIQUI m.siddiqui.17394@khi.iba.edu.pk 331-222-4377 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2022 Institute of Business Administration, Karachi 3.25 Higher Secondary School Program 2018 City School --- Secondary School Program 2016 City School --- ELECTIVES Analytical approach to marketing decisions , Digital marketing , Data manipulation and visualization , B2b marketing , Marketing for startups , Retailing , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Digital Marketing: - Created an SEO-optimized website on WordPress. - Designed and ran a two-day email marketing campaign by conducting an A/B test of the subject line using Mailjet. The statistics were analyzed to measure the success and performance of the campaign. Analytical Approach to Marketing Decisions: - Forecasted sales using logistic regression in Excel and used predictions generated from R-Studio to improve profits from mass marketing. - Ran market basket analysis using data mining tools to increase sales by understanding customer purchase patterns. Data Manipulation and Visualization: - Analyzed customer dataset of Airlift Express by creating a database of customers in excel using relational data approach. - Generated queries in SQL and used this data to visualize customer segmentation in PowerBi. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 1 Jul 2021 - 1 Sep 2021 Gerry`S International Marketing and Sales Intern Developed online marketing resources (webpages, brochures, and slideshows) for IT-related products. 1 Jan 2022 - 1 Mar 2022 K-Electric Human Resources Intern Assisted learning team in developing learning calendar and helped searched internal and external training prgogram. 1 Aug 2020 - 1 Sep 2020 Byco Petroleum Pakistan Limited Marketing Intern Analyzed competitor and market trends, identified audiences and prepared targeted strategies with the use of Facebook Advertisements.. INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Analytical Skills/Data Analysis Artistic/Creative/Innovative Digital Marketing