RAIHA MUSTAFA RIZVI

Academic

Career

Verbatim text

RAIHA MUSTAFA RIZVI
r.mustafa.17267@khi.iba.edu.pk
336-213-4123
BBA
EDUCATION
DEGREE/PROGRAM
YEAR OF GRADUATION
INSTITUTION
CGPA/PERCENTAGE
Bachelors
June 2022
Institute of Business Administration, Karachi
3.7
Higher Secondary School Program
2018
Habib Girls Higher Secondary School
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Secondary School Program
2016
The Mama Parsi Girls' Secondary School
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ELECTIVES
Analytical approach to marketing decisions , Data manipulation and visualisation , Digital marketing , Consumer behavior , Supply chain management , Introduction to marketing
analytics , Introduction to political sciences , Entrepreneurship , Venture capital and the finance of innovation ,
MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
Miami Housing Prices: Prediction for Efficiency: Housing prices are essential in gauging the Real estate value which constitutes a major chunk of investments. The project aimed to
model the housing prices of Miami from the data of the year 2016. The data set included multiple variables ranging from Average area, distance to highway, distance to the near
railway station etc. The data also included longitudes and latitudes for each entry which were used to extract zip codes by reverse geocoding. Using R and Excel to conduct Stepwise
Linear Regression and Decision Tree Analysis, we conducted predictive analysis to predict housing prices with an R^2 of 0.44. Moreover, managerial implications, recommendations
and implementations were also discussed.
Management Analysis: The Resource Group: Here we examined the planning and controlling functions as practiced by the management of TRG
Financial Analysis of DFML (2014-2018): A more in-depth ratio analysis, common size statements, and industry analysis for the course of IBF
Brownie L'amour: Building a WordPress Website from Scratch: Using WooCommerce, Elementor and WordPress theme builder, I build an e-commerce website from scratch.
Social Media Marketing and Search Engine Optimization of WonderTree: For the course of Digital Marketing, our team worked with WonderTree.co, an organisation that aims to serve
the education sector as well as B2B sector through their AR technology, to enhance their digital marketing in two key organic marketing areas: 1) Search Engine Optimization and 2)
Social Media Marketing. 1) Through keyword analysis using SEMrush, and keyword mapping tools, we optimized their blogs using YoastSEO tool on WordPress, added alt attributes, as
well as optimized product pages. 2) Prepared a Social Media Campaign based on the International Day of Disabled Persons, along with digital assets and content. We improved their
Instagram analytics (reach by 128%, followers by 72.7%)
WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION
NAME OF THE COMPANY
DESIGNATION/POSITION
1 Apr 2021 - 1 Jul 2021
Dastgyr
People Strategy Associate
Restructured the infrastructure for People Strategy to streamline 10 functions for 100 people spread across 2 cities.
1 May 2020 - 1 Aug 2020
DigiLabs
Digital Marketing Intern
Formulated social media marketing strategies for 5 clients in the Apparel and Transport sector
INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES
Analytical Skills/Data Analysis
Being Thorough
Content Management/Marketing
Digital Marketing
Flexibility
Leadership
Microsoft Office Skills
Preparing Written Documents
Reading
Report Writing
Research
Social Media Management
Writing
E-PORTFOLIO (OPTIONAL)
https://bit.ly/raihaport
HONORS & AWARDS (OPTIONAL)
For Outstanding Academic Achievement
To signify completion of NUSSP'19
For my work at The Mirror from August - December, I was awarded Member of The Quarter Award for ER 2020

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