RAMSHA ASIM
OTHER-UNCATEGORIZED
· 2022
Email
r.asim.17418@khi.iba.edu.pk
Phone
321-281-8923
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.31
Year
2022
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Adaptable, Analytical Skills/Data Analysis, Artistic/Creative/Innovative, Business Development/Management, Content Management/Marketing, Digital Marketing, Microsoft Office Skills, Presentation, Research, Social Media Management, Teamwork, Writing
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RAMSHA ASIM r.asim.17418@khi.iba.edu.pk 321-281-8923 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2022 Institute of Business Administration, Karachi 3.31 Higher Secondary School Program 2017 Govt Degree College Gulshan-e-Iqbal Block-7 --- Secondary School Program 2015 The Educational Centre, Gulshan Campus --- ELECTIVES Advertising , Brands management , Analytical approach to marketing decisions , Consumer behavior , Fundamentals of supply chain management , Social media marketing , Fundamentals of e-commerce , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Analysis of Pakistan's Textile Industry: Analyzed the significance, issues, the reason of not shifting towards value addition and proposed potential solutions for stakeholders Advertising Brief - Code Green.pk: A creative brief with objectives and deliverables for promotional campaigns of an eco-friendly product line: Code Green Case Study - Kaara: Expanding Fast – A glance at Fashion Apparel Brand’s launch in growing market of Pakistan Consumer Behavior: Impact of Product Attributes on Consumer Preferences using Conjoint Analysis on Packaged goods Brand Audit - Dawaai.pk: Based on the strategic diagnosis, produced a winning positioning for Dawaai.pk alongside a basic digital-first communication strategy Marketing Analytics: Manipulated, visualized, and analyzed a telecommunication company's data to develop a customer retention model. Used optimization techniques to reduce customer churn rate. Experiential Learning Program - Sybrid Pvt. Ltd - A Lakson Group Company: Researching and developing strategies to launch Natural and Organic product line in Pakistan under Sybrid Pvt. Ltd. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 15 Feb 2020 - 15 Feb 2021 United Nations Association Pakistan (UNAP) Youth Member and Development Researcher Conducting and Leading researches centering around challenges faced by the country with an aim to support and implement Global SDGs. 9 Sep 2019 - 31 Mar 2020 360 Digital Eyes Content Writer Writing company profiles, pitch decks, feasibility reports, website content, etc. for firm’s clients INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Adaptable Analytical Skills/Data Analysis Artistic/Creative/Innovative Business Development/Management Content Management/Marketing Digital Marketing Microsoft Office Skills Presentation Research Social Media Management Teamwork Writing E-PORTFOLIO (OPTIONAL) https://drive.google.com/drive/folders/1cE9x5IgXAakjy3tVNGIyZn7Hih3EUCGa HONORS & AWARDS (OPTIONAL) Earned scholarship for 4 year bachelors degree program