SARA KHOWAJA

Academic

Career

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Linkedin Profile
SARA KHOWAJA
s.muhammad.17400@khi.iba.edu.pk
341-218-0600
BBA
EDUCATION
DEGREE/PROGRAM
YEAR OF GRADUATION
INSTITUTION
CGPA/PERCENTAGE
Bachelors
June 2022
Institute of Business Administration, Karachi
3.6
Higher Secondary School Program
2018
Aga Khan Higher Secondary School
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Secondary School Program
2016
Aga Khan School, Hyderabad
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ELECTIVES
MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
Khaadi Brand Audit : • Conducted primary and secondary research on Khaadi Pret (ready-to-wear) product line to evaluate its pricing strategy, promotional & placement activities,
brand value, and market competition. • Created a perceptual map under the supervision of brand manager to comprehend Khaadi Pret’s position in the brand portfolio.
Fauji and Attock Cement Financial Analysis: • Spearheaded the forecasting of Fauji’s intrinsic value through a detailed scrutiny of the Attock & Fauji’s financial statements (years
ended 2014-2018). • Evaluated the company’s profitability, liquidity, asset utilization, operational efficiency, and solvency to mark its performance in the industry.
Human Resources Management: • Conducted extensive interviews with the HR managers of multiple renowned companies, such as Ufone, Engro, and Hinopak, to understand their
recruitment procedures, employee training initiatives and management development activities. • Created several documentaries entailing modern HRM practices and challenges
faced amidst COVID19 outbreak.
Business Research: Vice Product Packaging: • Conducted focus group discussions to develop conceptual framework via coding and thematic analysis. Performed data normality,
reliability, factor loading, correlation and regression tests using IBM SPSS (v27).
Nestle Financial Audit: • Assessed the accounting principles used, bookkeeping, and significant estimates made by management alongside overall financial statement presentation. •
Prepared bank and inter-branch reconciliation statements to compare the cash balance. • Reviewed latest financials of the borrowers with particular reference to the borrower's
leverage, current ratio, borrowing entitlement, equity position etc.
WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION
NAME OF THE COMPANY
DESIGNATION/POSITION
1 Feb 2020 -
Freelance Writer
• Articulated drafts, articles, and blog posts to provide authors with the visibility on untapped promotional platforms. • Managed multiple academic projects concurrently with tight
deadlines and delivered quality content. • Implemented on-site optimizations through semantics and long-trail keywords to improve rankings and overall engagement.
1 Jun 2020 - 31 Jul 2020
BCG Virtual Strategy Consultancy Intern
• Participated in open-access BCG virtual program with Inside Sherpa and successfully completed Module A.Comprehended investment viability via financial forecasting and capital
budgeting techniques, with proposed strategy hypothesis: "Company X should invest in handset leasing as it is a profitable venture with positive 2 year NPV and IRR that exceeds the
cost of capital.”
1 Jun 2019 - 31 Aug 2019
Aga Khan University Hospital
Operations & Communications Intern
• Established a team of 2 to maintain customer service, social media pages and catalogue management. • Designed a cost-effective campaign to increase 10% brand visibility
through banners and flyers. • Acted as a liaison between customers and management to improve the external communication system.
INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES
Analytical Skills/Data Analysis
Business Development/Management
Critical Thinking
Financial Management/Modeling
Managing Finances/Budgeting
Problem Solving
HONORS & AWARDS (OPTIONAL)
Dean's List - Amongst top 15 BBA students for the last 4 semesters.
2-Star Badge Winner in International Bebras Informatics Contest organized by IBIC Kangaroo