SUBATA KHUBAIB
OTHER-UNCATEGORIZED
· 2022
Email
s.khubaib.16976@khi.iba.edu.pk
Phone
332-220-2621
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.57
Year
2022
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Graphic Designing, Microsoft Office Skills
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SUBATA KHUBAIB s.khubaib.16976@khi.iba.edu.pk 332-220-2621 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2022 Institute of Business Administration, Karachi 3.57 Higher Secondary School Program 2018 Nixor College --- Secondary School Program 2016 St. Joseph's Convent School --- ELECTIVES Introduction to marketing analytics , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Analyzing Sooper Biscuit’s Marketing Strategy : Developed a detailed analysis of the market performance of Sooper biscuit and the marketing strategies responsible for its success • This included research regarding the brand’s distribution strategy, pricing strategy, as well as recent promotional campaigns • Studied the brand’s target customers and developed a perceptual map to evaluate how the brand is perceived relative to its competitors Developing the Marketing Strategy for a Drive-in Cinema in Karachi.: Devised a consumer driven marketing strategy involving celebrity endorsements and TV advertisements to effectively launch a new drive-in cinema in Karachi • Analysed the target market and the market conditions using a detailed SWOT analysis • Created a positioning map to understand the competitor landscape and developed a value-based pricing strategy accordingly due to the lack of direct competition WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 15 Apr 2022 - 3 Mar 2021 Nixor College Worked at the cash register as a part of my scholarship agreement with Nixor INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Graphic Designing Microsoft Office Skills HONORS & AWARDS (OPTIONAL) earned scholarships from Sindh endowment in 2018