SHEEZA ASIM

Academic

Career

Verbatim text

SHEEZA ASIM
s.asim.21420@khi.iba.edu.pk
324-260-8766
MBA-Morning
EDUCATION
DEGREE/PROGRAM
YEAR OF GRADUATION
INSTITUTION
CGPA/PERCENTAGE
Masters Program
June 2022
Institute of Business Administration, Karachi
3.43
Bachelors
2019
KU
3.67
Higher Secondary School Program
2014
St. Joseph's College for Women
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ELECTIVES
Trade marketing , Supply chain management , Project managment , Business analytics and decision making , Sales management , Advance b2b marketing , Social media marketing ,
Services marketing , Growth marketing for tech enabled companies ,
MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
Product Launch backed by Marketing Communication Strategies: Worked for the company IBL - Searl, Made communication strategies on the basis of the competition under the
umbrella of different product launches.
Dark Tourism: Worked on the identification and importance of the Dark Tourism within the vicinity of Pakistan as Local Tourism.
MBA Project - Shan Foods: Category and Customer Perception Analysis for Shan Foods' Pickles Range
WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION
NAME OF THE COMPANY
DESIGNATION/POSITION
1 Nov 2019 - 31 Jan 2020
Hum TV
PR and Publication Intern
Managed events, scheduled meetings, maintained PR, approaching and making PR with focal persons. - Content formation for magazines, content and copywriting for magazines
(English).
1 Jan 2020 - 30 May 2020
Liberty Books (Pvt) Limited
Selection and Publication Officer
Reviewed, Selected and Published 12 books approved by Bloomsbury official for Pakistan
INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES
Business Development/Management
Content Management/Marketing
Decision Making
Digital Marketing
Interpersonal Communication
Leadership
Microsoft Office Skills
Multitasking
Negotiation
Networking
Persuasive
Public Relations
Public Speaking
Social Media Management
Sports
Teamwork
Time Management
HONORS & AWARDS (OPTIONAL)
Secured GPA above 3.5 for the academic semester Fall 2020.
Awarded with 2 years tenure of scholarship for MBA education.
Awarded with the whole 4 years tenure scholarship for education on the basis of my Highest GPA.
PERSONAL STATEMENT (FOR MBAS ONLY)
I am an MBA finalist student pursuing Masters in Business Administration. The past 1.5 years of specialized training in business education and the relevant work experiences will enable
me to contribute practical knowledge to the growth of future work. 
My experience at organizations during courses of internships and preparing term reports, research papers, etc, has helped me develop a working knowledge of Pakistan’s business
environment, financial and strategic market. I interned at HUM TV Network in the PR and Publication Dept, TCF in the Marketing and Research and Development Dept, and at HBFCL in
Marketing and Development Dept, assisting the team in forming a PR and writing featured publications for HUM TV and healthy firm-donor communication at TCF. To explore a different
field, I worked at EFU Life Assurance on a Contractual basis as Financial Advisor which helped me understand the B2B and B2C financial insurance systems and structures.
In several capacities, I have been able to further develop my interest in communication and management, working with people. Currently, I am working with the IBA as Teaching
Assistant for Organizational Behavior and Leadership to the Professor and as a Brand Manager at my previous Business School, Karachi University Business School.