SYED IRTIZA HAIDER BUKHARI

Academic

Career

Verbatim text

SYED IRTIZA HAIDER BUKHARI
s.bukhari.21497@khi.iba.edu.pk
331-646-7007
MBA-Morning
EDUCATION
DEGREE/PROGRAM
YEAR OF GRADUATION
INSTITUTION
CGPA/PERCENTAGE
Masters Program
June 2022
Institute of Business Administration, Karachi
3.24
Bachelors
2019
UPL
3.75
Higher Secondary School Program
2015
PakTurk International Schools and Colleges
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ELECTIVES
Advanced brand management , Sales management , Trade marketing , Advanced b2b marketing , Social marketing , E-commerce and its applications , Growth marketing , Services marketing , Alternative management ,
MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
Dare to Innovate: •Analysis of the environment (PEST analysis) •Target group analysis (profile, psychology, decision making triggers and inhibitors, decision making process, etc.) • Competitive landscape analysis (perceptual mapping) • Communication Strategy HCPs communication strategies (tactics & tools)•Patient communication strategies (tactics & tools) • Chemists/Pharmacies communication strategies (tactics & tools) Caregiver (patient’s attendant) • communication strategies (tactics & tools)
Retailo Technologies: Understanding the retailer motivations to identify their purchase motivations and developing interventions of increasing Retailo's share of wallet.
Outfitters: Conducted a brand audit of Outfitters, identified the brand voice and developed potential strategies where Outfitters can leverage its current success and mitigate the threats while overcoming its weaknesses.
AGP limited: Capstone project to analyze AGP Pharmaceuticals from a strategic view point. Analyzing multiple minor problems and reaching the root cause/ major problem. Also recommended the best strategic alternative to fight that major problem. The project was undertaken under the guidance of Dr. Mahnaz Fatima and received the highest grade award among the two sections of Corporate Strategy course
Tapal and Lipton: Developed effective trade marketing plan for the tea category and analzyed Tapal and Lipton brands in this regard.
Cybernet Technologies: Prepared a comprehensive report on Cybernet technologies, analyzing the competitive landscape, its sales and marketing strategies, current positioning, product portfolio, weaknesses and developed strategies to cover for those weaknesses.
WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION
NAME OF THE COMPANY
DESIGNATION/POSITION
6 Feb 2020 - 15 Jul 2020
Porsche Pakistan
Management Trainee - Sales
• Solely closed multiple sales, created new sales records in Porsche Pakistan’s history as a trainee. • Found new prospects for the company by implementing strategies adopted by marketing department. • Successfully generated many leads including top politicians and businessmen of Pakistan
10 Apr 2019 - 4 Dec 2019
Porsche Pakistan
Management Trainee - Brand
•Prepared and updated many kinds of marketing, sales and other internal documentation, according to global standards. • Met with existing and new clients and told them about new offers and products. • Ensured that clients were provided with appropriate information • Built relationship with existing clients by personally addressing their concerns • Provided regular recommendations regarding the marketing and sales strategy. • Actively assisted the marketing department in its different campaigns by providing input during regular brainstorming sessions. • Prepared weekly sales and marketing reports, to be viewed by the CEO
14 Jul 2021 - 18 Aug 2021
Ismail Industries Limtied
MBA Summer Intern
Worked as an Acting area sales manager in various distribution setups in Lahore and Karachi. Visited more than 300 retail, IMT, LMT outlets and gained market insights. Learned effective distribution and salesforce management. Worked in close coordination with multiple levels of the organizational hierarchy i.e. from GM sales to merchandisers and conducted market visits with them. Finally developed a training program which could be a major intervention in increasing the efficiency of the order bookers.
INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES
Adaptable
Artistic/Creative/Innovative
Coaching/Counseling/Mentoring
Conflict Management/Resolution
Critical Thinking
Customer Service
Interpersonal Communication
Negotiation
Networking
Relationship Management
HONORS & AWARDS (OPTIONAL)