TAYYABA JAFFAR

Academic

Career

Verbatim text

TAYYABA JAFFAR
t.jaffar.21465@khi.iba.edu.pk
304-348-8970
MBA-Morning
EDUCATION
DEGREE/PROGRAM
YEAR OF GRADUATION
INSTITUTION
CGPA/PERCENTAGE
Masters Program
June 2022
Institute of Business Administration, Karachi
3.25
Bachelors
2020
IUK
3.74
Higher Secondary School Program
2015
Aga Khan Higher Secondary School
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ELECTIVES
Marketing management, trade marketing, growth marketing, social media marketing, services marketing, business analytics and decision making, ecommerce and its application, supply
chain management, distribution dynamics and logistics, entrepreneurial management ,
MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
Unilever- Lifebuoy Virtual Perfect Store: This is our MBA Project and our team of 6 students, are working alongside with Lifebuoy to develop their Virtual Perfect Store.
Disruptor of Supply Chain - Bazaar Technologies: The paper includes the story behind the disruption that Bazaar bought in Retail Market and how it catered the unidentified need of
Kiryana stores.
Ecommerce Revolution in Pakistan: Organized a webinar on ‘Ecommerce Revolution in Pakistan’ to gain industry insights from Wahaj Ahmed, Co-Founder Retailo and Mr Salik Gadit,
Mananger Ecommerce J.
Measured the brand equity of Proton Saga: It was a Quantitative Research in which the brand equity of Proton Saga in Pakistan was analyzed based on 4 variables that includes
perceived quality, brand loyalty, attachment and brand attributes.
WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION
NAME OF THE COMPANY
DESIGNATION/POSITION
15 Sep 2021 - 20 May 2022
Unilever Pakistan Limited
MBA Project Resource
Spearheading a team of 5 individuals to accelerate Lifebuoy growth in E-commerce, Identifying and analyzing the gaps in the current E-commerce go-to-market, Developing Lifebuoy
Virtual Perfect Store (LVPS) using 6 Levers of Lifebuoy, Researching global best practices of the brand and the personal care category, Crafting its channel development strategies on
omnichannel across Pakistan.
1 Jun 2020 - 12 Sep 2020
Amir Adnan
E-commerce Executive
Re-engineered 2PS (Picking, Packing, Shipping) model of Order Fulfillment to reduce the TATs, Monitored inventory, customer returns, order cancellation, deliveries, and pickups from
3PL to increase ROI, Delivered excellent customer service and reduced customer complaints by 80% which increased the sales by 66%, Directed a team of 6 people including
customer service reps, operations, warehouse , and marketing executives.
28 May 2019 - 9 Mar 2020
Acme Technologies
Sales & Marketing Executive
Achieved sales target of 2.5 million PKR for B2B IT Hardware sales in less than a year, Restructured their retail fashion e-Commerce brand
28 Apr 2018 - 12 Jun 2018
Goto.com.pk
Data Aggregate Intern
Applied Preto principal to examine the highest revenue-generating SKUs of every category, Revamped 150+ SKUs to A+ coontent on Magento.
INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES
Analytical Skills/Data Analysis
Conflict Management/Resolution
Critical Thinking
Decision Making
Digital Marketing
Editing
Entrepreneurial
Leadership
Microsoft Office Skills
Multitasking
Negotiation
Quick Learner
Teamwork
Time Management
HONORS & AWARDS (OPTIONAL)
Earned scholarship from IBA in the year 2021-2022.
Earned Merit Scholarship from Iqra University for consecutively 4 years of BBA.
Awarded as Media Person of Science Olympiad held in Aga Khan Higher Secondary School.