ABIHA ANJUM
OTHER-UNCATEGORIZED
· 2023
·
18699
Email
a.anjum_18699@khi.iba.edu.pk
Phone
336-209-4951
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.9
Year
2023
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Digital marketing, Supply chain, Marketing analytics, Media management, Sales management, Copywriting, Vendor management, SAP, MRP, NVivo, Qualitative data analysis, Business Development
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ABIHA ANJUM a.anjum_18699@khi.iba.edu.pk 336-209-4951 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.9 Higher Secondary School Program 2019 The City School --- Secondary School Program 2017 The City School --- ELECTIVES Digital marketing, fundamentals of supply chain, introduction to marketing analytics, media management, marketing for start-ups, performance & compensation management, sales management, , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Media Plan: Constructed a media plan for Omung Lassi's old marketing campaign. The project also involved critically analyzing the actual media plan after constructing our own and debating the differences in approach. Sales in the Insurance Industry: Conducted primary and secondary research to understand the dynamics of sales such as recruitment, training, operational activities, forecasting methods and challenges faced. The project was concluded with recommendations to improve efficiency in the system. Future of the Banking Industry: Researched upon the technical advancements in the banking sector and the future of crowdfunding and cryptocurrency Supply Chain Management at General Tyre: Research project conducted through primary research to understand the supply chain at General Tyre and incorporation of recommendations to optimize the supply chain Nifty Resources: The Fight to Transcend the Chasm: Designed a case study focused on the dilemma faced by the start-up in the marketing domain Impact of Attributes of Celebrity Endorsement on Purchase Intentions: Research project conducted through focus groups and NVivo analysis for qualitative data collected, backed by extensive literature review. Marketing Plan: Social Champ: Drafted a marketing plan for the tech-based start-up Social Champ WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 1 May 2022 - Reon Energy Limited Copywriter Project-based Copywriting for website content and LinkedIn 5 Jun 2022 - 30 Jul 2022 Martin Dow Ltd Supply Chain Intern Facilitated the Procurement department through vendor management, updating PRs on SAP and following up on POs & GRNs. Moreover, assisted the Planning department with MRP running and preparation of stock level monitoring report. 1 Feb 2021 - 28 Feb 2022 Maya Copywriter and Marketing Intern Designing marketing campaigns and content management through creating monthly content calendars, designing post copies, and managing PR articles. 1 Jun 2021 - 31 Jan 2022 Impact Consulting Karachi Business Development Manager Researched & generated potential lead projects, maintained relationships with clients and assisted the Business Development