DANISH RAZA
OTHER-UNCATEGORIZED
· 2023
·
18735
Email
d.raza_18735@khi.iba.edu.pk
Phone
337-036-6521
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.72
Year
2023
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Digital marketing, Programming for finance, Brand management, Analytical approaches to marketing decisions, Retailing, Recruitment and selection techniques, Ethics in a corporate society, Introduction to trade marketing, International relations, Data manipulation and visualization, Machine Learning, Linear Regression, Decision Tree, R, Excel, Python, UI/UX, Figma, Social Media Marketing, Porter’s Model, Stock Analysis, Fundamental and Technical Indicators
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Linkedin Profile DANISH RAZA d.raza_18735@khi.iba.edu.pk 337-036-6521 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.72 Higher Secondary School Program 2019 Tabani's College --- Secondary School Program 2017 Al-Murtaza School --- ELECTIVES Digital marketing , Programming for finance , Brand management , Analytical approaches to marketing decisions , Retailing , Recruitment and selection techniques , Ethics in a corporate society , Introduction to trade marketing , International relations , Data manipulation and visualization , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS NYC Property Price Prediction: Built Machine Learning models such as linear regression and decision tree using R and Excel to predict property prices in NYC. Compared the performance of the models using key performance indicators such as mean squared error. Discussed the insights, implications, future scope, and limitations of the models in the context of predicting property prices in NYC. Stock Analysis of Nishat Mills Limited: Analysed the stock market performance of NML over the past decade through several fundamental and technical indicators using Python and provided portfolio recommendations for the stock. Sunlo! - Revolutionizing Reading: Laid out the business case for a audiobook app and developed UI/UX front-end design for the app using Figma. Munchies, Snackathon 2.0. : Gained an understanding of how marketing campaigns are run by planning and executing a research- backed social media marketing campaign targeting the snacking needs of Gen Z. Brand Revitalization - The Bonus Active Story: Delved into how Bonus Active can revamp its fundamental brand assets, identity, and position to increase its market share in the detergent industry.ng campaigns are run by planning and executing a research-backed social media marketing campaign targeting the snacking needs of Gen Z. Industry Analysis: Pakistan’s Economic Stability through Cement Industry: Learned the impact that the cement sector has on Pakistan’s economy through an in-depth examination of the sector using Porter’s Model. Social Conformity in South East-Asian, Pakistani University Students and its Effects on Them: A detailed discussion hypothesize that social conformity in Southeast Asian Cultures is much more prevalent than their Western Counterparts. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 13 Jun 2022 - 19 Aug 2022 Standard Chartered Bank Intern - Consumer, Private, and Business Banking Aided in the marketing efforts for the launch of the SC Sahar Women Account and Digital Onboarding Process which led to 2 Million+ new customers. In addition, coordinated with branch staff to ensure the smooth launch and integration of these products into the banks product mix. 31 Jan 2022 - 31 May 2022 Institute of Business Administration, Karachi Teaching Assistant Coached 90+ students regarding the coursework and learning objectives for their courses. In addition, I mentored and guided the students through counselling and one-on-one feedback sessions.