DUA MAHBOOB
OTHER-UNCATEGORIZED
· 2023
·
19296
Email
d.mahboob_19296@khi.iba.edu.pk
Phone
334-201-4018
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.76
Year
2023
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Brand management, advertising, media management, digital marketing, trade marketing, SPSS, quantitative analysis, qualitative research, competitive analysis, social media management, packaging design, recruitment
Verbatim text
The exact text the LLM saw on the page (or the booklet text from the old import).
This is what powers semantic search.
1/26/23, 1:32 PM Graduate Directory https://jobportal.iba.edu.pk/gd/admin/SearchProfilesByProgram?program=UGRD%7CBBA 39/231 Linkedin Profile DUA MAHBOOB d.mahboob_19296@khi.iba.edu.pk 334-201-4018 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.76 Higher Secondary School Program 2019 Aga Khan Higher Secondary School --- Secondary School Program 2017 Habib Girls Higher Secondary School --- ELECTIVES Brand management, advertising, media management, digital marketing, introduction to trade marketing, analytical approach to marketing decisions, ethics in corporate society , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Brand Audit-Increasing the Market Share of Bonus: Conducted a detailed brand audit through quantitative and qualitative research and a rigorous competitive analysis to determine the market standing of Bonus Active and how it can be improved. Storyboard-Knorr Ketchup: Developed a unique and creative storyboard with hand-drawn sketches based on the ad brief of Knorr Ketchup provided by the instructor. Research Report-Predicting Consumer Intentions towards Clothing SMEs: Conducted an in-depth quantitative analysis through surveys and SPSS to determine the purchase intention of consumers aged 17-22 towards sustainable clothing SMEs in Pakistan. Marketing Plan-Home Labels: Devised a comprehensive marketing plan for Home Labels, a leading competitor in the home textile industry in US. Social Media Campaign-Munchies: Designed a creative and interactive social media campaign as one of the five finalists for Munchies Snackathon 2.0. Start up-Sharedom: Launched a start-up to tap into the increasing trend of circular and shared economy by creating a platform to buy/sell/share pre-loved items. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 21 Aug 2023 - 31 Jan 2023 IBA Karachi Teaching Assistant Facilitated 95+ students in their academic pursuits and enabled them to perform to the best of their capabilities in the course 'Principles of Marketing'. Assisted the professor by critically evaluating quizzes, assignments and various projects throughout the semester. 1 Jun 2022 - 8 Aug 2022 Reckitt Benckiser Pakistan Limited Developed packaging artworks for Mortein's entire portfolio after conducting a rigorous consumer research and competitive analysis. Designed an internal readiness campaign for monsoon season 2022 to revive the spirit of the sales team and ensure brand recall for customers. 1 Jul 2021 - 28 Feb 2022 Homeplug.pk Social Media Manager Developed social media presence of a consumer services start-up, Homeplug, on Facebook, Instagram and Linkedin. Developed 25+ static posts and videos and increased engagement by 130% MOM. 1 Jun 2021 - 31 Dec 2021 Mobinity Global Recruitment Specialist