FATIMA ABIDI
OTHER-UNCATEGORIZED
· 2023
·
18704
Email
f.abidi_18704@khi.iba.edu.pk
Phone
092 312-101-3346
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.72
Year
2023
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Analytical approach to marketing decisions, Introduction to marketing analytics, Consumer behaviour, Retailing, Digital marketing, Marketing for startups, Data manipulation and visualization, Supply chain management, Market research, Data analysis, Netnography, Linear regression model, Investment Banking, Due diligence, Financial assessment
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FATIMA ABIDI f.abidi_18704@khi.iba.edu.pk 092 312-101-3346 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.72 Higher Secondary School Program 2018 Private Candidate --- Secondary School Program 2016 Hala International School, Jeddah --- ELECTIVES Analytical approach to marketing decisions , Introduction to marketing analytics , Consumer behaviour , Retailing , Digital marketing , Marketing for startups , Data manipulation and visualization , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Supply Chain of Cambridge: Prepared and presented a comprehensive analysis of Cambridge Garment's supply chain management process, including detailed examination of each step and recommendations for operational improvements. Marketing Plan for Alvigha: Developed a data-driven 12-month marketing plan for the renowned BBQ restaurant Alvigha, utilizing strategic thinking, market research and data analysis to identify and target key demographics, resulting in a 20% increase in brand awareness, 25% growth in customer engagement, and 15% boost in sales. Netnography on Women's Personal Hygiene: Conducted a netnography study on the popular women's personal hygiene subreddit on Reddit, using advanced research methodologies and data analysis skills to gather and interpret data. Provided detailed recommendations for the industry to improve their packaging, communication campaigns, and overall marketing strategy for women's personal hygiene products. The Effect of Import Ban on Habitt's Supply Chain: Conducted research on Habitt and the industry it operates in, identifying key issues faced by the supply chain department. Developed tailored solutions to address those issues, resulting in improved supply chain efficiency and effectiveness. Analysis of Gree's Retailing Mix: Provided retailing strategies for improving sales, communication, inventory management, and sales force performance in Gree, through extensive primary and secondary research on the retail environment. Suggested Policies to Reduce Crimes In Los Angeles: Developed and trained a linear regression model to predict the number of arrests made for crimes in LA, utilizing data analysis skills. Provided real-life recommendations for policies to reduce the crime rate and increase efficiency in the justice system. Burgers Love Hellmann's: Prepared a case study on Hellmann's collaborative marketing campaigns with burger joints to launch their rebranded Mayonnaise, detailing the strategies used and the outcomes achieved. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 1 Jun 2022 - 31 Jul 2022 Al Awwal Capital Investment Banking Intern In this role, I identified and evaluated six international investment opportunities, performed due diligence and financial assessment on five opportunities and generated over $500 million in investments through the design and preparation of investment teasers for clients. 1 Jun 2021 - 31 Aug 2022 Meraki Founder I led the development and growth of Meraki, a student-driven freelance coaching platform. I increased program completion rate by 40% through testing and feedback, built and launched a digital ed-tech product resulting in 300k revenue and automated the