KHAZINA SIDDIQUI
OTHER-UNCATEGORIZED
· 2023
·
18701
Email
k.siddiqui_18701@khi.iba.edu.pk
Phone
301-820-4987
LinkedIn
—
GitHub
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Academic
Program
BBA
CGPA
3.82
Year
2023
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
Management Trainee - Marketing at NayaPay
Target role
—
Skills
Digital Marketing, SEO, AHREFS, HARO, Sales, Business Development, Hubspot CRM, HR, Customer Support, Cataloguing, Social Media Content, Marketing Campaigns, Partnerships
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KHAZINA SIDDIQUI k.siddiqui_18701@khi.iba.edu.pk 301-820-4987 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.82 Higher Secondary School Program 2019 The Lyceum School --- Secondary School Program 2017 Foundation Public School --- ELECTIVES MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Shield Corporation Marketing Analysis: 4 P's analysis, Devised Integrated Marketing Communication Strategy, retail layout and campaigns. Marketing Plan for A Start Up: A detailed marketing plan to assist a start up called Eternite Planners to maximise their growth. Research on Retail Structure of Lux: Market Visits to HFS A, B, C and IMT, LMTs WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 22 Jan 2021 - 25 Aug 2021 Wavetec Private Limited Digital Marketing Intern Increased monthly organic website traffic by 27% through successful increase in backlinks, conducted outreach efforts to increase domain rating by 32% through AHREFS SEO tools and HARO 22 Jan 2021 - 23 Aug 2021 Brandverse Sales and Business Development Intern Secured partnerships worth Rs.200,000. Onboarded 33 leads, created 11 business proposals, wrote 3 PR articles, developed 2 client contracts, upgraded client handling system by setting up Hubspot CRM, facilitated HR and Customer Support. 10 Mar 2021 - 23 Apr 2021 Careem Cataloguing and Sales Intern Generated 62 restaurant catalogues and performed 37 quality checks for Lahore and Karachi, implemented contracts and menu optimization, enhanced accuracy for Careem NOW app. 8 Nov 2020 - 17 Nov 2021 Unilever Pakistan Limited SPARKS Ambassador Engaged 900+ students via 3 virtual activations, generated key promotions for workshops and seminars. Conducted research on 'Workplace Expectations' yielding 121 responses of increasing flexible work models. 25 Aug 2021 - 1 Mar 2023 Unilever Pakistan Limited Marketing Associate Generated social media content, managed weekly discounts, created and executed growth campaigns, managed cloud messaging content, devised marketing campaigns and partnerships for Munchies with major partners such as Wall's, Red Bull, Pepsi 18 Mar 2022 - NayaPay Management Trainee - Marketing Part of the Brands team, handling marketing and communications across digital and on ground. INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES