LYBA SAEED
OTHER-UNCATEGORIZED
· 2023
·
18726
Email
l.saeed_18726@khi.iba.edu.pk
Phone
303-251-5079
LinkedIn
—
GitHub
—
Academic
Program
BBA
CGPA
3.88
Year
2023
Education
Institute of Business Administration, Karachi
Address
—
DOB
—
Career
Current role
—
Target role
—
Skills
Analytical Skills/Data Analysis, Content Management/Marketing, Decision Making, Digital Marketing, Goal Setting, Leadership, Meeting Deadlines, Microsoft Office Skills, Multitasking, Public Relations, Time Management, NVIVO, SPSS, KNIME, Google Data Studio, Google Analytics
Verbatim text
The exact text the LLM saw on the page (or the booklet text from the old import).
This is what powers semantic search.
LYBA SAEED l.saeed_18726@khi.iba.edu.pk 303-251-5079 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.88 Higher Secondary School Program 2019 The Lyceum School --- Secondary School Program 2017 The AMI School --- ELECTIVES Brand management , Digital marketing , Analytical approach to marketing decisions , Media management , Data manipulation and visualization , Introduction to marketing analytics , Advertising , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS The Perception of People of Homemade Food vs Fast Food : Conducted extensive primary research about eating habits in Pakistan and analyzed the findings through NVIVO and SPSS to comprehend conclusion Nutrilov Brand Audit : Conducted detailed primary and secondary research on the brand and analyzed results through clustering using KNIME to provide recommendations to the company. Marketing Plan for Hello Doctor: Created an extensive detailed marketing plan for a startup called Hello Doctor Analysis of Salt Industry : A thorough external and internal factor evaluatation of the salt industry Media Plan for Omore: Created an end to end media plan for a Omore's Lassi launch WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 14 Jun 2021 - 13 Sep 2021 Skyray Ventures PR Content Writer Intern Wrote 500+ PR articles for 20+ international clients that were published in well-known magazines. Researched and wrote 3000+ words articles for an insurance company that was published on their website. 3 Jan 2022 - Fibonacci Agency Digital Marketing Executive Monitoring and optimization of ad accounts on Google, Bing, and Facebook. Creating and maintaining live dashboards on Google Data Studio. Working on Google Analytics INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Analytical Skills/Data Analysis Content Management/Marketing Decision Making Digital Marketing Goal Setting Leadership Meeting Deadlines Microsoft Office Skills Multitasking Public Relations Time Management