MAHUM ZEHRA
OTHER-UNCATEGORIZED
· 2023
·
19198
Email
m.zehra_19198@khi.iba.edu.pk
Phone
333-136-0530
LinkedIn
—
GitHub
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Academic
Program
BBA
CGPA
3.57
Year
2023
Education
Institute of Business Administration
Address
—
DOB
—
Career
Current role
—
Target role
—
Skills
Artistic/Creative/Innovative, Collaboration & Coordination, Digital Marketing, Editing, Microsoft Office Skills, Preparing Written Documents, Social Media Management, Teamwork, Event Management
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MAHUM ZEHRA m.zehra_19198@khi.iba.edu.pk 333-136-0530 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.57 Higher Secondary School Program 2018 The City School --- Secondary School Program 2016 The City School --- ELECTIVES Digital marketing , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS KFC Case Study : Made a case of how KFC Pakistan carried out transformation in branding and rose from its lowest point in 2014 Marketing Plan: Created a marketing plan including SWOT analysis, marketing strategy and action program for a start-up that had collaborated for the launch of their new product. Motivators behind Online Shopping during Pandemic: Thoroughly researched using SPSS about the consumer’s intentions behind online shopping during pandemic to know if it due to necessity or behaviour. Employee Empowerment and Job Satisfaction: Study of relationship between employee empowerment and their satisfaction with the job WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 1 Jul 2021 - 31 Aug 2021 Engro Corporation Limited CPO's Office Intern 1 Apr 2021 - 31 Jul 2021 IGI Life Insurance Marketing Intern 1 Aug 2021 - 31 Aug 2021 The Citizens Foundation English Language Coach INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Artistic/Creative/Innovative Collaboration & Coordination Digital Marketing Editing Microsoft Office Skills Preparing Written Documents Social Media Management Teamwork Event Management HONORS & AWARDS (OPTIONAL) 50% Merit Scholarship