MUHAMMAD HARIS
OTHER-UNCATEGORIZED
· 2023
·
19317
Email
m.haris_19317@khi.iba.edu.pk
Phone
311-907-1965
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.03
Year
2023
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Analytical Skills/Data Analysis, Artistic/Creative/Innovative, Content Management/Marketing, Digital Marketing, Adobe Illustrator, Canva, Adobe Photoshop
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MUHAMMAD HARIS m.haris_19317@khi.iba.edu.pk 311-907-1965 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.03 Higher Secondary School Program 2019 Islamia College --- Secondary School Program 2017 The Quaid e Azam Public School Zaida, Swabi --- ELECTIVES Consumer behavior , Brand management , Advertising , Media management , Analytical approach to marketing decisions , Marketing for startups , Trade marketing , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Case-study: The Complications of Launching a Pharmaceutical Start-Up in Pakistan Marketing Plan: Designed a multi-channel digital marketing campaign for Grainger as they targeted a sales increase of Bosch Power Tools by 10% on Grainger.com Social Marketing Program: Designed a full-year program using the engagement strategy for Digita.pk Netnography : Factors Influencing Purchase Decisions of Automobile Consumers in Pakistan Brand Audit: Analyzed challenges faced by Tabiyat.pk and provided valuable insights on consumer preferences for the e-pharmacy industry alongside a competitive analysis against Dawaii and Dvago Entrepreneurship: Launched a startup with the name 'Digita' to provide Digital Marketing solutions to small-scale businesses WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 8 Oct 2021 - 22 Jun 2022 Lumina Consulting Services Marketing Intern Devised and executed weekly and monthly content calendars for social media pages. Single-handedly created all content aligned with Lumina's brand colors using Adobe Illustrator and Canva. 20 Jan 2021 - 11 Mar 2021 Embarc LLC Content Writing Intern Initiated the implementation of a content strategy hence providing structure and form to product listings on Amazon. Revamped pre- existing product descriptions based on content strategy causing a 250% boost in sales. 1 Feb 2021 - 31 Mar 2021 The Citizens Foundation Social Intern Directed a class of 40 underprivileged students and maintained class strength through regular boosts of motivation. Conducted tests to ensure thorough learning while solving past papers of multiple prime universities. 1 Dec 2020 - 31 Jan 2021 Spellworks Graphic Designing Intern Designed posters and packages for different clients using Adobe Photoshop and Illustrator. Designed 2 logos embodying the brand personality and values. INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Analytical Skills/Data Analysis Artistic/Creative/Innovative Content Management/Marketing Digital Marketing