MUHAMMAD NOMAN
OTHER-UNCATEGORIZED
· 2023
Email
m.noman_19002@khi.iba.edu.pk
Phone
332-360-7435
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.3
Year
2023
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Analytical Skills/Data Analysis, Artistic/Creative/Innovative, Business Development/Management, Collaboration & Coordination, Conflict Management/Resolution, Content Management/Marketing, Critical Thinking, Decision Making, Digital Marketing, Interpersonal Communication, Leadership, Microsoft Office Skills, Persuasive, Presentation, Problem Solving, Project Management, Proposal Writing, Quick Learner, Research, Social Media Management, Teamwork, Time Management, Writing, Adaptable
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MUHAMMAD NOMAN m.noman_19002@khi.iba.edu.pk 332-360-7435 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.3 Higher Secondary School Program 2019 Aga Khan Higher Secondary School --- Secondary School Program 2017 Citizens Public School --- ELECTIVES Analytical approach to marketing decisions , Media management , Retailing , Brand management , Data manipulation and visualization , Recruitment and selection techniques , Introduction to trade marketing , Chinese language , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Exploratory Data Analysis: Drafted a model to determine the individual campaign response by incorporating feature engineering, unsupervised Machine Learning and Decision Tree. Performed customer segmentation through clustering of data points. Developed a model with 92% precision and 89% recall on test data to determine if the new campaign would work or not. Organic Produce Store - Feasibility Report:: Drafted a feasibility report by conducting both primary and secondary pre-launch market research. The research helped us in understanding the favorable locations, price points, consumer persona etc. Marketing Plan - Wafflix:: Set the marketing goals, conducted both primary and secondary market research, determined a budget and developed a marketing strategy of Wafflix for the upcoming year by incorporating core marketing concepts. Causal Report - Ethical Consumerism:: Conducted secondary research to draft interview questions for primary research. And then conducted 3 group interviews which helped us in understanding the factors even further. We also analyzed the data through word tag cloud, tree map and word tree to determine the significance of the factors and relationships among them.= WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 1 Jan 2022 - 28 Feb 2022 Adscalify Marketin Intern Worked with E-Commerce clients to help them generate more revenue through Meta Ads. INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Adaptable Analytical Skills/Data Analysis Artistic/Creative/Innovative Business Development/Management Collaboration & Coordination Conflict Management/Resolution Content Management/Marketing Critical Thinking Decision Making Digital Marketing Interpersonal Communication Leadership Microsoft Office Skills Persuasive Presentation Problem Solving Project Management Proposal Writing Quick Learner Research Social Media Management Teamwork Time Management Writing