MUHAMMAD SHAHMEER KAMRAN
OTHER-UNCATEGORIZED
· 2023
Email
m.kamran_18702@khi.iba.edu.pk
Phone
03028204461
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.72
Year
2023
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Business Development, Management, Collaboration, Coordination, Content Management, Marketing, Digital Marketing, Interpersonal Communication, Aamd, advertising, media management, introduction to trade marketing, marketing for startups, retailing
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MUHAMMAD SHAHMEER KAMRAN m.kamran_18702@khi.iba.edu.pk 03028204461 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.72 Higher Secondary School Program 2019 The Lyceum School --- Secondary School Program 2017 Foundation Public School --- ELECTIVES Aamd, advertising, media management, introduction to trade marketing, marketing for startups, retailing , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Influence of Pester Power on Parent’s Purchase Intention: This study assessed the impact of Pester Power on Parents’ Purchase Intentions in the Pakistani Market. Four stimuli of pester power were considered including peer influence, product packaging, store environment and product packaging. Data was collected from 150 respondents that resided in Pakistan and were parents of 1 or more children between the ages of 4 to 16 years. The study adopted multi-regression analysis through SPSS. The results of our research showed dominance of Pakistani children on parents’ purchase intention, further validating previous research that yielded the same observations. Our findings concluded that store environment has the most significant impact on parents’ purchase intentions. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Business Development/Management Collaboration & Coordination Content Management/Marketing Digital Marketing Interpersonal Communication