MUHAMMAD USMAN
OTHER-UNCATEGORIZED
· 2023
Email
m.usman_19209@khi.iba.edu.pk
Phone
300-346-5277
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.74
Year
2023
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Analytical Skills/Data Analysis, Digital Marketing, Graphic Designing, Writing
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MUHAMMAD USMAN m.usman_19209@khi.iba.edu.pk 300-346-5277 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.74 Higher Secondary School Program 2019 Other --- Secondary School Program 2017 Other --- ELECTIVES Analytical approach to marketing decisions , Digital marketing , Consumer behavior , Brand management , Introduction to marketing analytics , Media management , Intro to trade marketing , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Retail Website Research: A longitudinal study of retail website elements across multiple brands and platforms, to understand what drives growth and how fast food brands enhance customer experience Milk Purchase Intention Research: A quantitative analysis on loose milk purchase intentions and its antecedents to gain insight into consumer buying behavior of loose milk Property Price Prediction: Data cleaning Transformation on AirBnB NYC data and using 5 regression models (Linear, Stepwise, Decision Tree, LASSO, Ridge) to predict property prices, evaluate different regression models and provide managerial implications Olper’s Cheese - Growing the Brand:: In-depth research report for FCEPL on how to develop the cheese category and Olper’s penetration share within it based on findings WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 15 Jun 2022 - 15 Aug 2022 Dawlance Group Of Companies Marketing Intern Developed and conducted five major researches with IPSOS on their digital community dashboard with 200 paid participants to solve business problems through consumer insights | incl. E-commerce strategy revamp and TV launch guidance 5 Jul 2021 - 31 Aug 2021 Project Yaqeen Marketing Intern Researched and Wrote articles/social media posts revolving around mental health and would engage potential clients | Worked on 2 Instagram Projects to help destigmatize mental health by engaging people 4 Jun 2022 - 15 Apr 2023 IBA Karachi Teaching Assistant Teaching Assistant for AAMD by Sir Hassaan Khalid INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Analytical Skills/Data Analysis Digital Marketing Graphic Designing Writing HONORS & AWARDS (OPTIONAL) Recognition as Dawlance's top 5 performing interns An award recognizing my high achievement in A Levels