RIDA FATIMA
OTHER-UNCATEGORIZED
· 2023
Email
r.fatima_19343@khi.iba.edu.pk
Phone
311-109-8263
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.81
Year
2023
Education
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Address
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DOB
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Career
Current role
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Target role
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Skills
Consumer behavior, Marketing analytics, Brand management, Sales management, Trade marketing, International law, French, Crisis Management, Organizational Structure Analysis, Primary and Secondary Research, Netnography, Thematic Analysis, Brand Audit, Keyword Research, Blog Writing, Data Analysis
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RIDA FATIMA r.fatima_19343@khi.iba.edu.pk 311-109-8263 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.81 Higher Secondary School Program 2019 Gov Degree Science & Commerce College, Gulshan --- Secondary School Program 2017 Chiniot Islamia School --- ELECTIVES Consumer behavior , Introduction to marketing analytics , Brand management , Sales management , Analytical approach to marketing decisions , Introduction to trade marketing , Globalization and international law , French , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Crisis Management Report - Johnson’s & Johnson’s: Analyzed the Tylenol Crisis faced by J&J in 1982, prepared a report on their crisis management and presented it with key observations. Organizational Structure and Issues - Haball : Studied their organizational structure and key issues, performed primary and secondary research to analyze it and constructed a report with solutions and suggestions Analysis of Pakistani Industries -Confectionery Sector: Prepared a report on the confectionery sector of Pakistan, by visiting the manufacturing sites of Industry leaders, conducting interviews and in-depth research. The research provided a comprehensive analysis of branded and unbranded sector with issues and recommendations. Netnography - Pakistani Book Readers Community: Conducted netnography over 8 weeks to analyze the consumer behavior of the Pakistani Book Readers . Through thematic analysis, we developed 4 types of readers with recommendations for retailers and publishers. Brand Audit Report - Omore : Examined the premium category of branded icecreams to cater to the challenges Omore was facing, along with the holistic exploration of its brand inventory and brand exploratory. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION 11 Aug 2021 - 30 Sep 2021 Retailo Business Development Intern at Retailo Assisted the Business Development Associate to onboard different brands for Retailo's application: kept track of potential partners and followups for ongoing meetings and helped in preparing the proposal decks and partnership pitches for the company. 1 Jun 2021 - 18 Jul 2021 The Citizens Foundation Assitant Team Lead Supervised a Team of 32 summer interns which included campus coordinators and class executives, assisted 60 + students in their application processes and preparation through mock interviews for successful admissions in top tier universities. 15 Jun 2019 - 30 Aug 2019 Digital Marketing Intern at KTown Rooms Performed keyword research for articles and blogs to be published on their website, wrote more than 30 blogs related to traveling, tourism, and different places in Pakistan with incorporating their pitch. 1 Jun 2022 - 31 Jul 2022 Reckitt Benckiser Pakistan Limited Marketing Intern Worked on 3 different projects for the Brand Team of Dettol, including the POME project: Revamped the Dettol School Education program to drive the reseeding rate up by 50%, Data Analysis Project: indepth analysis to extract insights of retail data across 16