SAMA ALI ZAIDI

Academic

Career

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Linkedin Profile
SAMA ALI ZAIDI
s.zaidi_19205@khi.iba.edu.pk
966542006696
BBA
EDUCATION
DEGREE/PROGRAM
YEAR OF GRADUATION
INSTITUTION
CGPA/PERCENTAGE
Bachelors
June 2023
Institute of Business Administration, Karachi
3.8
Higher Secondary School Program
2019
New World International School (Saudi Arab)
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Secondary School Program
2015
New World International School (Saudi Arab)
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ELECTIVES
Recruitment and selection techniques , Executive leadership , Performance and compensation , Consumer behavior , Marketing for
startups , Digital marketing ,
MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS
fears, myths and misconceptions over tampon usage netnography: This was our project for the consumer behavior course. In groups
of four, we had to conduct netnography on a consumption item. We chose the project to be about the fears, myths and misconceptions about tampon usage. We chose reddit as our platform to conduct netnography and held an immersion journal for 6
weeks to gather and write down our findings. We then performed coding to organize our findings and wrote down a final report on it.
Hellmann's Marketing Campaign: For our marketing issues in Pakistan course, we were assigned to make a marketing campaign for a
brand, for which we chose Hellmann's. We identified teh challenges faced by the company ancame up with solutions to counter them.
We researched about the global and local practices of the company and came up with possible collaborations and other ways that the
company could market itself successfully.
Analysis of DWP's retail mix: For our retailing course, we worked on Digital world Pakistan's retail mix. We conducted a few
interviews, visited the stores of Gree and Ecostar, and observed their retail mix. We were given the highest marks for our term report.
Industry Analysis of Habitt: Four our Managerial Policy course, we worked on the industry analysis of Habitt Pakistan. We conduced
several interviews with their marketing and supply chain head, to understand the nature of the company and its competitors. This
was an interesting project since the furniture industry in Pakistan is fragmented and unorganised, making it difficult for Habitt to
have any direct competitors. For this project, we were appreciated by sir in the class since our industry analysis report was detailed
and informative.
WORK/INTERNSHIP EXPERIENCE
TENURE/DURATION
NAME OF THE COMPANY
DESIGNATION/POSITION
22 May 2022 - 1 Jul 2022
IBL - Operations
HR intern
I was assigned to lead the launch of the Management Trainee program 2022. I handled the screening, tests, and interviews of the
candidates and successfully shortlisted the final four for each of the departments: Supply Chain, Marketing, Human Resource, and Finance. I also conduced several interviews and exit interviews, which enhanced my knowledge about them.
19 Jul 2020 - 1 Sep 2020
Tasdeeq Pvt. Ltd.
Marketing Intern
I was assigned the marketing of their new project 'betterhalf', which was a marriage beuro application. I created the user personas and
user journeys to ensure that the customer journey is smooth. I also designed and circulated posters across relevant platforms to boost the awareness of the new application.
1 Jun 2020 - 1 Aug 2020
Hello Happiness
Marketing Intern