SANYA BAIG
OTHER-UNCATEGORIZED
· 2023
Email
s.baig_19299@khi.iba.edu.pk
Phone
333-223-3481
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.8
Year
2023
Education
Institute of Business Administration, Karachi
Address
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DOB
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Career
Current role
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Target role
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Skills
Analytical Skills/Data Analysis, Collaboration & Coordination, Conflict Management/Resolution, Critical Thinking, Goal Setting, Leadership, Microsoft Office Skills, Negotiation, Networking, Preparing Written Documents, Project Management, Time Management, Focus Groups, Surveys, Neuro Marketing Research, taste test, Price indexing, retail visits, interviews, thematic analysis, SPSS, Nvivo
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SANYA BAIG s.baig_19299@khi.iba.edu.pk 333-223-3481 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.8 Higher Secondary School Program 2019 Bamm PECHS Govt College --- Secondary School Program 2017 Chiniot Islamia School --- ELECTIVES Consumer behavior , Brand management , Introduction to marketing analytics (ima) , Analytical approach to marketing decisions (aamd) , Retailing , Marketing for startups , Globalization and international law , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Brand Audit of Omore (Understanding and Reshaping the Perception of Omore Premium Skus: Conducted detailed audit of Omore through brand inventory and exploratory methods using tools such as Focus Groups, Surveys, Neuro Marketing Research, taste test, Price indexing, retail visits and interviews to give recommendation to improve Omore's brand equity and reshape the perception of its premium Skus Netnography Research to Understand the Motivations for Different Types of Readers in Pakistan: Conducted Netnography research on Pakistan Book Reading Community to understand their motivations behind reading and classified them into different groups based on their CAD personalities by observing their behaviors and motivations using thematic analysis (by maintaining immersion journals) and presented recommendations in order to engage 4 different groups of readers Entrepreneurial Venture- Chacha ki Dukan: Run a profitable venture called Chacha ki Dukan as part of entrepreneurial course that sold nostalgic childhood snacks in IBA premises with aim to refresh childhood memories Analysis of Sugar Confectionery Sector of Pakistan : Analyzed the Sugar Confectionery sector of Pakistan based on David Porter's Diamond Model through industrial visits to Ismail Industries' Hub factory and Hilal's Factory in Korangi along with multiple interviews to understand the industry and presented realistic recommendations to achieve long term sustainable competitive advantage Impact of Instagram influencers on consumer’s purchase intention: the role of intimate self-disclosure, parasocial relationships, and source credibility: Using qualitative (Focus Groups) and quantitative methods (Survey), conducted research on the Impact of Instagram Influencer Marketing on Purchase Intention using SPSS and Nvivo to analyze the results WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Analytical Skills/Data Analysis Collaboration & Coordination Conflict Management/Resolution Critical Thinking Goal Setting Leadership Microsoft Office Skills Negotiation Networking Preparing Written Documents Project Management Time Management