UMER ARIF
OTHER-UNCATEGORIZED
· 2023
Email
u.arif_18793@khi.iba.edu.pk
Phone
333-217-6105
LinkedIn
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GitHub
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Academic
Program
BBA
CGPA
3.27
Year
2023
Education
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Address
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DOB
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Career
Current role
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Target role
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Skills
Analytical Skills/Data Analysis, Critical Thinking, Digital Marketing, Graphic Designing, Microsoft Office Skills, Report Writing, Social Media Management, Writing, SPSS, NVivo, Tableau, Power BI
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UMER ARIF u.arif_18793@khi.iba.edu.pk 333-217-6105 BBA EDUCATION DEGREE/PROGRAM YEAR OF GRADUATION INSTITUTION CGPA/PERCENTAGE Bachelors June 2023 Institute of Business Administration, Karachi 3.27 Higher Secondary School Program 2019 COMMECS College --- Secondary School Program 2017 Shaheen Public School --- ELECTIVES Analytical approach to marketing decisions , Data manipulation and visualization , Introduction to marketing analytics , Digital marketing , Sales management , Marketing for startups , International business , MAJOR TERM PAPERS / RESEARCH WORK / PROJECTS Consumer’s Intention to Purchase Counterfeit Products:: Performed primary and secondary research on the purchase intentions of consumers in Pakistan, by testing it against scales of published researchers, and conducted both a quantitative analysis on empirical methods using SPSS, and qualitative thematic analysis using NVivo. Data Analysis and Visualization: Cleaned, prepped, and analyzed 13,000+ entries of data, and presented in comprehendible visualizations for analysis by creating dashboards on Tableau. Dashboarding with Power BI: Created dashboards and analyzed 50,000+ datapoints to draw insights related to product sales, customer behavior and fulfillment of an e-commerce company. Analysis of Pakistani Industries: In-dept primary and secondary research on the geopolitical and economic trends for the leather industry of Pakistan. WORK/INTERNSHIP EXPERIENCE TENURE/DURATION NAME OF THE COMPANY DESIGNATION/POSITION Dab Lew Tech INTEREST/SKILLS/EXTRACURRICULAR ACTIVITIES/COCURRICULAR ACTIVITIES Analytical Skills/Data Analysis Critical Thinking Digital Marketing Graphic Designing Microsoft Office Skills Report Writing Social Media Management Writing